Keeping In Touch With Final Expense Clients ?

JFG

New Member
13
Does keeping in touch 3-4 times a year
by thank you, birthday cards, christmas cards, etc...
help keep business on the books?

I am refering to Final Expense customers.

Thanks
 
Last edited:
Re: Keeping in Touch?

Does keeping in touch 3-4 times a year
by thank you, birthday cards, christmas cards, etc...
help keep business on the books?

Thanks


Absolutely. Done correctly, it brands you in their mind. Seniors always hear of someone having trouble with a doctor, premium increase, etc. as they're sitting around discussing what surgeries they need, etc. This is a great time for the branded agent to come up on conversation IF they've kept themselves in front of the client all this time. It keeps your existing business on the books and brings a flood of referrals.

Best way to do it is the automated, yet personal way of sending a card once a month. There's nothing better... in your own handwriting, talking about relevant, timely issues, and pictures of your family and/or agency don't hurt either. BRANDING.
 
Re: Keeping in Touch?

Thanks for the input from everybody.

Daytona Guy, in regards to Final Expense, would you send
a card a month?
 
Re: Keeping in Touch?

Thanks for the input from everybody.

Daytona Guy, in regards to Final Expense, would you send
a card a month?

No.. sorry I wasn't too clear. I meant for the Medicare Supplement clients. They are, in my experience at least, 100 times more likely to bring referrals consistently and, as the earnings from their relationship never seem to decrease, it's in our mutual interest to stay close.
 
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