- 10,275
Of course...there's more to the equation. You CAN NOT EVER use affiliates. YOU MUST tell us your search terms. You must show us your landing pages.
Lead Service - Shhhhh, Top Secret!!!
- Thread starter Hollywood
- Start date
How would you measure this? Even the basics:
5 agents / 10 a lead, $150 avg commission per sale for homeowners.
Figure half the leads cannot be contacted, don't buy anything, whatever.
Also, figure each of the 5 agents sell an even amount (just for numbers sake). This means one lead out of 2 is sold, or, for each agent, one lead out of 10 is sold.
At $10 each, I'm spending $100 to hopefully earn $150. That is, at best, an ROI of 1.5:1, not counting any other expenses of working the leads.
Now, put real numbers in this, meaning only 50% can ever be contacted and only 50% of those ever actually buy (25% buy something from someone that the lead was sold to), the ROI is upside down.
This is why I don't work many P&C internet leads. The numbers really don't make sense for the agent. The only way you can come close is by making sure you can get credits for anything that isn't 100% a true lead.
By the way, health and life numbers work out different (not necessarily better, just different), but P&C is a brutal business.
Dan
Dan, health is brutal too, but in a different way. You can write HO or renters insurance on anyone, but people have to qualify for health insurance.
And I run into the same thing you indicated. Half will never answer the phone or give you bogus contact info.
Most of my leads now come from my site yet the numbers don't change.
At least half, probably more can never be contacted. Half of those who are contacted are either broke or can't qualify medically. So I am left with 2- 3 out of 10 leads who are viable prospects, can qualify medically, and have the money.
Even then I get folks like a lady earlier this week who was looking to replace coverage through her husbands job. Their premium was increasing from $220 to $280 per month for a plan with $20 copays and a "big" deductible of $1000. Best I could offer was $600/mo for something similar. She thought I was lying because she KNEW there were better plans out there for less than they were paying.
I asked her to call me back when she finds them so I can offer them to others as well.
You know, I never do get callbacks on those mystery plans.
And I run into the same thing you indicated. Half will never answer the phone or give you bogus contact info.
Most of my leads now come from my site yet the numbers don't change.
At least half, probably more can never be contacted. Half of those who are contacted are either broke or can't qualify medically. So I am left with 2- 3 out of 10 leads who are viable prospects, can qualify medically, and have the money.
Even then I get folks like a lady earlier this week who was looking to replace coverage through her husbands job. Their premium was increasing from $220 to $280 per month for a plan with $20 copays and a "big" deductible of $1000. Best I could offer was $600/mo for something similar. She thought I was lying because she KNEW there were better plans out there for less than they were paying.
I asked her to call me back when she finds them so I can offer them to others as well.
You know, I never do get callbacks on those mystery plans.
- 15,319
How & where do you get these lists for the senior market & what company's products or organizations do you suggest I get started in for this market?
Jason
Jason
- 7,066
I get my lists from Lead Concepts, leadconcepts.com. However, there are a number of companies that sell lists. The last time I checked their price was $95.
You may also want to check with USADATA, 877-616-6242. I recommend you give them a call and actually talk to them. Their lists I believe start at $.035 per name with a $50 minimum order.
I can also help you get contracted with Med Supp companies if you are interested. I offer better contracts than most and also can provide you with training to sell Med Supps.
OrlandoSEO
Expert
- 35
Come on now chumps, you know as well as I do that the search terms are the golden goose of PPC. I would be happy to show you landing pages, but I would destroy myself if I gave everyone my ppc list. It is expensive to create a profitable PPC list in the insurance market. I would be willing to offer this for several months as a forum exclusive. Anyone interested in trying this out PM me and we will work out the details. Here is what you will be working with if you sign on.
Direct contact via phone... what you can call me? My guarantee that leads will not be resold to lead companies or anyone outside of this arrangement. If I do decide I am giving away to cheap all members of lead generation will be notified prior to any additions. All members will also be told exactly how many other agenys are receiving these leads. I will actively work with the agents to make sure leads are the highest quality. (this may mean prices go up as quality goes up) I don't think you guys have a problem with that. PM if interested. I would be happy to offer this as a forum exclusive.
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Here is what will end up happening..........
These leads are all derived from ppc marketing (ultra targetted) sent out when a person fills a form. This is not the type of leads where you get someone who filled out a cruise card 8 months ago. Not everyone will close an equal amount because one or two providers will be better than the others, or have better pricing. The others will give up, I will increase the cost to the two or three providers who are making money and enjoy the ease and quality of the leads. Remember, I am selling hot leads. I could provide your business with only a 2.5:1 return on marketing, but at a scale that was higher, and the it was easier on you to sell. You would'nt be satisfied? I would rather take 100 sales at 2.5 to one than 20 sales at 4:1 any day. Just my thoughts.
Besides, this is simply an experiment. I am looking more for partners to market than simply credit card number in a database that I charge. The last thing I want is the type of client that calls me every time a lead did not turn out. These will be quality. No padding the numbers with garbage. Will their be a bad lead... Of course (once in a while). You have my promise that I will continually work to improve the quality of the leads. Someone take the plunge and see what happens.
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almost forget,
No affiliate stuff. All leads would be generated directly.
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- 10,275
OK. Can wee see some of your top landing pages? If you are legit, you should have no problem with that.
OrlandoSEO
Expert
- 35
I would be happy to show you that as soon as I make them. The only place we are currently generating insurance leads one of my clients websites. We didn't create the website, we are just marketing for them. Not a particularly amazingly converting lead page either.
This would be a from scratch project. The reason I am even considering it is that we do not come from a lead generation background. We go customer by customer. The one I have started his independent agency a year ago and while doing well, is still suffering from the short term cash constraints of a business start up. AKA he does not have a $5000 per month budget to produce large amount of leads from PPC and it is not worth our time to setup and manage anything under a $2,000 per month spend. I am not building these pages unless I have the interested parties. most likely I will go with something like these. I would have to skip the fake testimonials of course. New laws coming up soon and all. If I used the bottom one, I would actually sell the live chat and phone option separately and charge per live chat. The reason being is that many people just want to talk to a human and not fill a form. Let me know what you would be interested in paying per call or per chat guys
This would be a from scratch project. The reason I am even considering it is that we do not come from a lead generation background. We go customer by customer. The one I have started his independent agency a year ago and while doing well, is still suffering from the short term cash constraints of a business start up. AKA he does not have a $5000 per month budget to produce large amount of leads from PPC and it is not worth our time to setup and manage anything under a $2,000 per month spend. I am not building these pages unless I have the interested parties. most likely I will go with something like these. I would have to skip the fake testimonials of course. New laws coming up soon and all. If I used the bottom one, I would actually sell the live chat and phone option separately and charge per live chat. The reason being is that many people just want to talk to a human and not fill a form. Let me know what you would be interested in paying per call or per chat guys
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- 10,275
That's a BIG site!
