Leads to sale ratio
- Thread starter Ghost
- Start date
- 11,997
It really depends on a lot of variables.
If you want some starting numbers to play with:
Out of 10 leads, you should be able to get 3 appointments and one sale.
Now, are there people that take 10 leads and get 8 appointments and 7 sales? Absolutely. Part of that is on the agent, part of that is on the leads.
If you make 100 cold calls on a targeted list, you should get 1-3 warm leads.
Now, the term "lead" can mean a lot of things. If you're talking about internet leads, it's not uncommon for people to fill out garbage information and/or have other problems with it, so simply getting a "good lead" can be a real challenge. Because of the variables involved, it can vary a lot.
But, like I said, rough numbers, 10 leads, 3 appointments, 1 sale, that should give you at least a benchmark funnel to look at.
What types of leads were you looking at?
If you want some starting numbers to play with:
Out of 10 leads, you should be able to get 3 appointments and one sale.
Now, are there people that take 10 leads and get 8 appointments and 7 sales? Absolutely. Part of that is on the agent, part of that is on the leads.
If you make 100 cold calls on a targeted list, you should get 1-3 warm leads.
Now, the term "lead" can mean a lot of things. If you're talking about internet leads, it's not uncommon for people to fill out garbage information and/or have other problems with it, so simply getting a "good lead" can be a real challenge. Because of the variables involved, it can vary a lot.
But, like I said, rough numbers, 10 leads, 3 appointments, 1 sale, that should give you at least a benchmark funnel to look at.
What types of leads were you looking at?
10 leads at $30 a lead your not making at least 2 sales and really 3 you won't be in the business long after charge backs, lead costs , full fica taxes of 15.3%, vehicle repair and maintenance costs , your own benefits like health insurance . I'll be honest . Unless you're doing $150 k min premium at 120% min commission id find another line of sales work . I'd look at medical supply rep . Benefits worth $40 k for a person with a family .
You should be shooting for setting appointments for half of your leads and the selling about half of those. So, it would break down to selling about 25% of the leads you get. 20% isn't too bad either.
- Thread starter
- #5
I was looking at life insurance leads, I've never done it. I've done it completely different, such as calling business cards, ads in magazines or walking into people's offices.
- 5,933
150,000 * 1.20% = 180 grand a year or you would settle for $40k?
What world do you live in?
$180 k times 80% persistency is $146 k . 20 leads a week to do that is $32 k so down to $114k . Family health ins is $18 k a yr . Down to $96 k . Gas driving 600 miles a week is $50 a week min . Down to $93 k . Car maintenance for driving so much $2 k a yr . $91 k . Extra fica tax of .7.65% $6500 . Down to $85 k . Other exp's like e&o and office stuff $2 k a yr . $83 k net . Zero retirement or long term disability . That's worth $ 20 k a yr . No Sick days , vacation days . Like I've said this is why people start recruiting. That's were the moneys at . You better be doing $250 k a yr min .
- 5,503
Personally I can't remember the last appointment I've run where I didn't make the sale. It's been a few years or so. But, I'm commercial p&c working only by referral, so it's a bit different story.
- 5,503
You can tell we're both getting older. We're both having trouble remembering, lol.
