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When I first started selling insurance I use to leave my business card with everyone I went to see I'm sure all of the rest of you do the same. You may even staple it to information you leave.
It dawned on me, that after I leave they probably put it in a drawer, lay it on the table with other papers and eventually it is going to get lost along with anything else I leave with the prospect or new client. If not lost, put in a very safe place, a place so safe that now they can't even find it.
I bought a box of manila folders and now staple my business card to the front of it. I also print my name and toll-free number on the folder even though it is on my card so it is easier to see and read. I bought a stack of magnets that are made to stick a business card on and give them one to put on their refrigerator.
I have been in a clients home several years after selling them their initial policy and my card is still on the refrigerator.
The most prominent part of my card, and at the top, says "Your Insurance Agent", then my name and the rest of the contact information. My "title" is "Your Insurance Agent" and I have that on all the correspondence I send as well. When they look at the card the first thing they see is, "Your Insurance Agent". Remember, I sell to seniors.
The folder with my card on it is going to be a lot harder to lose than just the card by itself. It also keeps any information I leave with them in a convenient place where they can find it and they are less likely to throw the info away.
I tell them that this is their insurance folder and years later I have gone back and they still have the folder and all of their insurance information is in the folder, even their P&C information.
It dawned on me, that after I leave they probably put it in a drawer, lay it on the table with other papers and eventually it is going to get lost along with anything else I leave with the prospect or new client. If not lost, put in a very safe place, a place so safe that now they can't even find it.
I bought a box of manila folders and now staple my business card to the front of it. I also print my name and toll-free number on the folder even though it is on my card so it is easier to see and read. I bought a stack of magnets that are made to stick a business card on and give them one to put on their refrigerator.
I have been in a clients home several years after selling them their initial policy and my card is still on the refrigerator.
The most prominent part of my card, and at the top, says "Your Insurance Agent", then my name and the rest of the contact information. My "title" is "Your Insurance Agent" and I have that on all the correspondence I send as well. When they look at the card the first thing they see is, "Your Insurance Agent". Remember, I sell to seniors.
The folder with my card on it is going to be a lot harder to lose than just the card by itself. It also keeps any information I leave with them in a convenient place where they can find it and they are less likely to throw the info away.
I tell them that this is their insurance folder and years later I have gone back and they still have the folder and all of their insurance information is in the folder, even their P&C information.
