Depends on where they live & their target market. I am assuming a rural agent might compare it to a farmer investing in Dairy Cows. An agent working with seniors might compare it to bank CD rates. An agent with clients with a stock broker that has a lot in cash/money markets/ bonds might compare it to those. Again, I don't call Life insurance an investment at all, especially in regards to how it performs, but it certainly is an investment of the clients money if time shares & livestock are investments. I teach agents & clients what specific asset classes should be used for varying intended purposes. Match up the clients intentions, needs & wants from a product & I believe there will be plenty of room for clients & advisors & agents to utilize all the proper products. Just Google "worst investments" & you will find that most are not SEC regulated securities as the writers & experts on the topic of money tend to used the word investments for merely things you spend money on & use as an excuse to say they are investments, not spending: https://www.mybanktracker.com/news/avoid-worst-investments-ever
If you cant create your own version of his checklist... you have no business selling IUL in the first place. Take the time and effort to learn it... and you can do what he does yourself.
