Link to Your Insurance Competitors

[mynarky]

I do a bit of SEO on my website and many commercial lending websites and there is an extremely effective way to conduct link trading that many website owners are afraid to do. This is to link to your competition. If you rank well for "health insurance quotes" and so does another site, linking to that site is in both of your self interests. You're going to have to compete with numerous sites, better you both rank higher than lose to other sites.

Linking to competitors who rank well for similar keywords won't make you lose business. No one is going to go into your link pages and then choose to go with one of those sites for insurance instead of yours, or at least it's very unlikely. If you had relevant links to 20-30 highly ranked sites for similar keywords you would see tremendous gains in your SERPS.

With that said, I'd like to link trade with those who rank very well for life insurance or even health insurance keywords, preferrably PR2 or better.

If you'd like to link to me, goto to my link request form at Financial Link Exchange

 

[BDouglas]

Link Exchanges are a thing of the past. Thats an old school tactic and is not very beneficial.

 

[CHUMPS FROM OXFORD]

Hmmm. I think we have an interesting debate here. I have no clue what the right answer is.

But...just curious...Let's say you have a PR4 or PR5 site. I know...the PR number is over-dramatized. But why would you link with a PR2 site?

 

[YouGotMyMoney]

I have I think 13 PR 4 and 1 PR 5, Seem's the OP would get most of the benefits and I would hardly get any, except for the age of his site.

He has a nice older site so that helps.
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Link Exchanges are a thing of the past. Thats an old school tactic and is not very beneficial.

Who sold you that piece of fiction?

 

[BDouglas]

Who sold you that piece of fiction?

If you have 2 websites that link to each other - that is called a Reciprocal link. Why would google reward two sites from linking to each other. We were doing this stuff in the late 90's.

ie. with programs like zeus marketing robot.

The proper way to do an exchange, if you were going to do one, would be to do something like a 3-way link.

ie. Step #1 - I link to your website

Step #2 - You link to my website from another website you own that is also hosted from a different IP address.

Technically not a 3-way link exchange, but you get the point.

BUT, the real goal is to get one way links pointed to your site - many different ways to do this.

Mainly - provide killer content in various different forms and you'll get what you are looking for + a little knowledge doesn't hurt.

 

[YouGotMyMoney]

thx for clarifying your thoughts bd

 

[Tampa Bay Rep]

Here's Google's stance on exchanging links for ranking purposes. Not saying I agree with their stance, just posting it. According to Google "some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")

So according to this info from Google, links from a site with a higher PageRank could be viewed as ranking manipulation that they would penalize a site for. I am not saying I agree with this stance, just pointing it out.

Plus what do they consider to be excessive reciprocal links 10, 100, 1000? Who knows, pretty vague.

Link schemes - Webmaster Tools Help

 

[YouGotMyMoney]

Yep, those are the stated rules by one of the biggest rule breakers out there.

like everything else in life u gotta follow results....... cursorily much like women, ignore what I say and just follow what I respond to...lol

 

[mynarky]

Link Exchanges are a thing of the past. Thats an old school tactic and is not very beneficial.

Not even remotely true, so long as the links our relevant they are extremely beneficial
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Here's Google's stance on exchanging links for ranking purposes. Not saying I agree with their stance, just posting it. According to Google "some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's Webmaster Guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")

So according to this info from Google, links from a site with a higher PageRank could be viewed as ranking manipulation that they would penalize a site for. I am not saying I agree with this stance, just pointing it out.

Plus what do they consider to be excessive reciprocal links 10, 100, 1000? Who knows, pretty vague.

Link schemes - Webmaster Tools Help

The keyword is excessive, and excessive is defined as a massive number in a short time. Linking to 5-10 new sites a week that are relevant is far from it
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If you have 2 websites that link to each other - that is called a Reciprocal link. Why would google reward two sites from linking to each other. We were doing this stuff in the late 90's.

ie. with programs like zeus marketing robot.

The proper way to do an exchange, if you were going to do one, would be to do something like a 3-way link.

ie. Step #1 - I link to your website

Step #2 - You link to my website from another website you own that is also hosted from a different IP address.

Technically not a 3-way link exchange, but you get the point.

BUT, the real goal is to get one way links pointed to your site - many different ways to do this.

Mainly - provide killer content in various different forms and you'll get what you are looking for + a little knowledge doesn't hurt.

It acknowledges that two sites are in fact willing to vouge for each other. What people believe is bad SEO is quite exaggerated.

PS. Compare where I rank for competitive keywords to where many of you rank for non-competitive keywords.

SBA loan(s), commercial mortgage(s), commercial loan(s), semi truck financing (number 1), and many other commercial lending keywords are near the very top thanks to me. SEO is my primary business, have all the theories you want I've made it work.
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Hmmm. I think we have an interesting debate here. I have no clue what the right answer is.

But...just curious...Let's say you have a PR4 or PR5 site. I know...the PR number is over-dramatized. But why would you link with a PR2 site?

Because it's not an even exchange outbound linking doesn't give away link juice but the potential value of future links. In other words a page with 800 links is useless, a page with 10 is quite valuable on a good domain.

 

[STIBROKER]

PS. Compare where I rank for competitive keywords to where many of you rank for non-competitive keywords....SBA loan(s), .

so is SBA Loan Life insurance non-competitive...........