- 10,806
Anyway, I don't receive a ton of phone calls from consumers looking at these life policies generally; I do however probably receive a half dozen or more calls per day from consumers that "were shown Lincoln Moneyguard by their financial adviser." .
MoneyGuard makes extremely little sense in this rate environment. "FAs" recommend that because they are wired to "gather assets". And the lump sum aspect of the product fits into their business model as they see it.
Consumers do not look for the Permanent Life Policies with LTCI Rider, because most of them are unaware they exist.