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I imagine it just all depends on what target market the agent is working.
In my world - if someone comes in and replaces a non-med that I wrote and the client got a better deal - then it was deserved. But - it's also part of the game we play. We know going into the FE world and the Non Med world that up to 25% of our book will chargeback - it's a stat that doesn't feel good - but it happens.
Hopefully - I've developed a decent relationship with the client, to where if someone comes in and tries to sell them insurance - they will contact me to let me know.
I send a welcome card to each new client and include a few magnetic business cards with my ugly old mug on it. I ask them to stick this on their refrigerator and call me if they ever have any questions OR if one of them "insurance agents" call them or stop by and try and sell them something OR start asking a whole bunch of financial information and try to get them to switch their insurance . . .
If someone does - I ask them to call me right away because you just never know who you trust or not!
But - in the end - you win some and you lose some. The key is to win more than you lose . . .
Tom
I personally sell very little FE, so I am in NO way an authority; but know a good many people who sell it as a core product.
Is the 25% loss of the business your average; or industry average?
That just seems extremely high. Also how long does your average FE policy stay on the books? I thank you in advance for answering my remedial questions.