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I've said it before and I'll say it again. Either Google actually learns how to properly rank websites or two college kids in a garage right now will knock them on their ass. And if you don't think it'll happen, call Myspace.
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A quick Google search shows sites you will compete with, listed in order from top to bottom.
Long Term Care Insurance Quotes & Comparisons
Long Term Care Insurance National Advisory Center
Atlanta Long Term Care Insurance, Long Term Care Quotes Atlanta, Georgia
Free Long Term Care Insurance Quotes and advice on Long Term Care from Honey Leveen, LUTCF, CLTC, LTCP, Houston Long Term Care Coverage, Long Term Care Insurance, Long Term Care Policy, Texas LTCI, LTC, medical insurance, critical illness insurance
the question isnt can you make a site hit that term, the question is really is that term profitable, are you going to get lead volume, are the leads going to generate sales.
Blog commenting died with the last update IMO...
PPC traffic is highly targeted, high quality traffic. If you can't convert PPC traffic into customers it is unlikely that you are capable to do it for SEO traffic.The bottom line is that I would rather generate exclusive leads through organic ranking than spend $3000/mo. +++ on pay per click and have to continue to throw money away for "monkey clicks" or click fraud.
Unfortunately advertisers very often screw themself. SEM is another full-time job.People use bots to screw competition on the ppc, its a dirty but fairly open secret.
I've found that most people looking for LTC quotes have already done a lot of research and tend to be pretty informed consumers. Pretty different ballgame than most life and health leads...
Jack,
The first 3 sites above are going to be hard (if not impossible) to beat for the usual terms.
"Tree" gets a third of its' traffic for "long term care insurance" and another 17% for long term care insurance costs and long term care insurance rates. The site has 5,000+ visitors per month.
"Advisory" receives 83% of traffic in searches for "long term care insurance" and is spiking toward 5,000 visitors per month.
You would do well to carve out a niche and let someone like Malcolm (Pangea) advise you on how to promote.