Magazine Ads

[bill3173]

Thinking of running an ad in a local, mostly women's magazine for life, health, med supps, and ltc. The magazine appears to target affluent older women and budding affluent younger women.

Just wanted to know if anyone had experience with this type of magazine or any local magazine advertising, and an idea of the results.

Thank you in advance for your input.

 

[Mark]

Depends on what you are trying to sell them. If it is life insurance, you need to hit on what scares every women. Something to the effect of what will you do when something happens to your husband. Either Death or being disabled.
Every wife thinks about this. Just let them know you have the answer to their problem.

You also need some eye candy in your ad. Something that gets their attention.

This is just my 2 cents worth.

 

[bill3173]

Depends on what you are trying to sell them. If it is life insurance, you need to hit on what scares every women. Something to the effect of what will you do when something happens to your husband. Either Death or being disabled.
Every wife thinks about this. Just let them know you have the answer to their problem.

You also need some eye candy in your ad. Something that gets their attention.

This is just my 2 cents worth.

Have you run an ad like this before?

 

[somarco]

A trick is to go to the library and look through old copies of that magazine (or one that targets similar demographics). If you see the same ad (for similar products or services) running over & over, good chance it works. If the ad disappears after a few months that tells you something.

 

[bill3173]

A trick is to go to the library and look through old copies of that magazine (or one that targets similar demographics). If you see the same ad (for similar products or services) running over & over, good chance it works. If the ad disappears after a few months that tells you something.

Magazine ads are relatively inexpensive. You must think that they are worthless. In the short run, they probably are, but I was thinking of a year long commitment ~$2000 for the size ad I wanted.

If you will split the cost of the ad with me, you can have all of the Atlanta Clients. No kidding.

 

[dgoldenz]

You can always create your own custom 12-page magazine with any script/articles/graphics you wish and use them to mail to all of your old clients, any potential new clients, and leave them wherever else you may think someone would pick it up and read it. If one ad in a magazine doesn't work out for you, you have no choice but to continue running that ad with a year-long commitment as stated. When you are creating your own magazines and printing them in the quantities that you choose, you have the freedom to use them at your own discretion.

If you'd be interested in this type of product (and it sounds like you may), please send me a PM for more information. I can say that they are very impressive and look just like any other professionally printed magazine you'd pick up at the grocery store or in an office waiting room, but are 100% customized with your input.

 

[Mark]

Have you run an ad like this before?

I have not in that type of a magazine, but I've seen a ton of them. I think you are on to something with this idea.

Be sure and let us know your results.

Let us see what you end up with. Also, when you get finished have a couple of ladies look at it that are not in the insurance business and see what they think of it.

 

[somarco]

Magazine print ads can work, for some items. In case you have missed it, magazines & newspapers are hurting. Folding left & right.

Why?

Print ad revenues are off.

Way off.

Not that I read women's magazines, which I don't, but print ads for insurance that seem to work (because they are always there) are for things like Globe Life's coverage for children. Supplemental plans (the Duck) also are repeat offenders.

Of course most, if not all, are carrier ads, not agent ads. I can't say the carriers have all the answers. If they did, they wouldn't need us.

 

[Mr. Bill]

You can always create your own custom 12-page magazine with any script/articles/graphics you wish and use them to mail to all of your old clients, any potential new clients, and leave them wherever else you may think someone would pick it up and read it. If one ad in a magazine doesn't work out for you, you have no choice but to continue running that ad with a year-long commitment as stated. When you are creating your own magazines and printing them in the quantities that you choose, you have the freedom to use them at your own discretion.

If you'd be interested in this type of product (and it sounds like you may), please send me a PM for more information. I can say that they are very impressive and look just like any other professionally printed magazine you'd pick up at the grocery store or in an office waiting room, but are 100% customized with your input.

Are you talking about "Designing Wealth"?

 

[xrac]

A trick is to go to the library and look through old copies of that magazine (or one that targets similar demographics). If you see the same ad (for similar products or services) running over & over, good chance it works. If the ad disappears after a few months that tells you something.

Smart! Thanks Somarco!