Mall Kiosk
- Thread starter sitharmy
- Start date
Years ago a friend had a kiosk staffed during limited hours and he did well. That was 30 years ago, before the internet and DTC advertising.
BX is trying that in FL with their Blue Stores. Sources indicate these places are great for tire kickers and those who have service problems.
BX is trying that in FL with their Blue Stores. Sources indicate these places are great for tire kickers and those who have service problems.
How about setting up for older mall walkers who walk before open hours and maybe hand out imprinted bottled water. Would that work for those in the senior market or is that too small of a group. Locally we may see 100-150 early morning walkers daily. Not something I would do but just an idea I am tossing out.
If you tried that you want to rotate malls. Otherwise you see the same walkers every day.
My personal impression is, you are wasting your time & money. Seniors are notorious for taking advantage of free stuff (lunch & learn for example) but slow to buy.
My personal impression is, you are wasting your time & money. Seniors are notorious for taking advantage of free stuff (lunch & learn for example) but slow to buy.
- Thread starter
- #5
Thanks for the input.
I just left captivity, and have been trying to think of some creative ways to generate some business. So I guess my question should be do raffles yield decent leads in general, or do most people just blow you off when they find out they didn't win?
Also, I'm assuming that filling out the card is an acceptable opt in method as far as the DNC is concerned (seems to work for the window & siding people), is that a correct assumption?
I just left captivity, and have been trying to think of some creative ways to generate some business. So I guess my question should be do raffles yield decent leads in general, or do most people just blow you off when they find out they didn't win?
Also, I'm assuming that filling out the card is an acceptable opt in method as far as the DNC is concerned (seems to work for the window & siding people), is that a correct assumption?
People love free stuff.
I give away free information on my web site and postings on consumer forums. While there is a cost in giving away intellectual property it is not as costly (at least not to me) as giving away free meals, free chances for trips to Disney world, free steak knives or pocket fishermen.
When I got started in the business we would give away free Rand Macnally road maps to those who were willing to grant a F2F appointment.
They were free to the individual, not the agent.
Can't tell you how many miles I drove only to have them meet me at the door and thank me for delivering their road map.
I give away free information on my web site and postings on consumer forums. While there is a cost in giving away intellectual property it is not as costly (at least not to me) as giving away free meals, free chances for trips to Disney world, free steak knives or pocket fishermen.
When I got started in the business we would give away free Rand Macnally road maps to those who were willing to grant a F2F appointment.
They were free to the individual, not the agent.
Can't tell you how many miles I drove only to have them meet me at the door and thank me for delivering their road map.
- 7,066
Having prospects "come to you" is a great concept and idea. It is something we all dream and fantasize about. In a perfect world this is the way it should happen.
The reality is, as Somarco said, too many "tire kickers" and people who are just curious but not really interested in learning more or making a purchase. Trying to get them to "come to you" can cost the agent a huge amount of time, time that could be spent generating "real leads", ones that stand an excellent chance of turning that prospect into a client.
Providing a valuable service is far better than giving something away for free. They won't remember the "free stuff" but they will remember the service provided.
- 9,744
Reminds me of a story from many ice cream seasons back at a large mutual life insurance company...
Worked with this gal named Shirley, who was a mid 40s divorcee, stockbroker washout. She thought that insurance would be a little easier...
The word "hapless" comes to mind.
Anyway, she had a booth at some sort of a local, summertime neighborhood block party/festival. The hook was a bike (nice one) that she was raffling off. She called up the winner, and arranged to deliver the bike. Schlepped it over there and up the stairs (they lived on the second floor).
Turns out they would even let her in the house.
- 7,066
No good deed ever goes unpunished.
That is why I don't waste money and time giving things away in an attempt to sell insurance. One can't buy clients for a two dollar box cutter, can opener, bottle opener, pill box, sun visor, bag of rubber bands or a box of paperclips.
The seniors really don't appreciate or remember you when you do, all it does is make the agent feel like they are "working". When it doesn't work it is never because it was a "bad" idea or the agent didn't "work his/her butt off" it is always something else.
- 9,744
