From an adverse selection point of view, I can easily see how a GI direct to consumer (no agent) would be highly profitable. You would indeed have a portion of the policy base who are healthy. If an agent were to speak to these healthy people, they would not place them with the GI product (rightfully so). Not having to pay FYC, and acquiring healthy clients mixing with the real GI people, it shouldn't be hard at all for them to make good money doing it that way. Hell I would even go further and say that GI people probably stay on the books for less time than healthy FE people, so they wont even be paying a claim on those who lapse. Seems like an utra win win for the carrier doing it this way.