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Yes. In one of my latest blog posts just the other day, I actually CREDITED Primerica for a return to focusing on proper face amounts in giving insurance advice because of the experience of Art Williams and his father passing away with only a whole life policy.
https://davidkinderfinancial.wixsit.../06/Just-what-exactly-IS-needs-based-planning
But I also REPLACE a lot of Primerica OVER-PRICED (and often misrepresented) term with equivalent or greater blended coverage that is more appropriate for my client's long-term goals.
This makes my post more relevant. They did that and they were so much higher than everyone else and still sold billions . . .