Who are the clients for Whole Life?

[shooter]

Lots of people in the forum seem to sale Final Expense WL.
On the other end of the WL spectrum are the over funded Mutual Companies
life products for the upper middle class and above.

Is there a market in-between for WL at the $100 per month premium clients?
Say a ten pay on a child or grandchild? Fully underwritten?
Adult markets for death benefit, not using the cash value as your personal bank
or to borrow out to supplement retirement?

Thanks,
Shooter

 

[Tahoe Ray]

Lots of people in the forum seem to sale Final Expense WL.
On the other end of the WL spectrum are the over funded Mutual Companies
life products for the upper middle class and above.

Is there a market in-between for WL at the $100 per month premium clients?
Say a ten pay on a child or grandchild? Fully underwritten?
Adult markets for death benefit, not using the cash value as your personal bank
or to borrow out to supplement retirement?

Thanks,
Shooter

Non par WL products with larger faces (like Nationwide and Cincinnati Life) are products that fill these niches.

Adult market pure d/b I normally will just write GUL, though.

 

[DHK]

On the other end of the WL spectrum are the over funded Mutual Companies
life products for the upper middle class and above.

Why are you limiting this to just "upper middle class and above"?

Of course, we might need to define what you believe is upper middle class, but if you explore the problem long enough, the solution may just sell itself.

The sale isn't made when they understand the product.

The sale is made when the problem is understood.

 

[walthamny]

Entry level into FE market is much easier you can be up and running in 2 months or less. The Upper class and higher income cash value life insurance is not that easy to learn. It is also facing competition for all these young agents learning a single IUL illustration and pitching it for everyone. So you are bound to see less agents selling cash value life insurance. Next year, the number of agents entering to sell FE should go down as aged leads will disappear due to FTC rules.

 

[RustyBill]

The sale isn't made when they understand the product.

The sale is made when the problem is understood.

David dropping sold gold this morning.