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TRK3031962 said:Do both and you will fail at both, or at least not be as successful as you would be if you concentrated on one.
They are two totally different markets.
jerry176 said:One group has no money because they never saved.
One group has no money because they put it all on the mortgage.
heads or tails
Too funny...I'm thinking FE because although people are buying homes they're not doing so at an alarming rate. FE is a more mature crowd that recognize the need and are willing to carve out the money to pay for it whether the economy is good or bad. FE is a great "foot-in-the-door" product then you can cross sell after.