The customer paid a level premium for 15 or 30 years. It was an easy sale. I don't know if that's still available these days.
Protective absorbed two of the carriers that I used for those policies: Western Reserve and Empire General. Life Investors also had a decreasing term, but I don't know if TA still offers it.
I remember them being a lot of trouble, to do it the right way, making sure that it was filed properly with the carrier, and with the Bank of the insured.