Multiple Websites Vs a Single Site

[Guest]

I know some of you on here endorse having multiple websites I'm assuming with keyword rich domains and ranking them accordingly. My question is why wouldn't you want to build a strong domain authority with one site and use landing pages with w ww.domain.com/keyword URLs? Am I missing something

 

[Josh]

Is this going to be like your other thread?

One of the reasons why it makes a great deal of sense to have multiple domains is because it allows you to lean harder on it with the SEO techniques without risking your main site.

 

[Guest]

Lol Na im actually curious. So just as a test site? Can't you do link building like that with web 2.0 properties like wordpress and accomplish the same effect and no cost?

 

[Josh]

Lol Na im actually curious. So just as a test site? Can't you do link building like that with web 2.0 properties like wordpress and accomplish the same effect and no cost?

What are you talking about?

I build out multiple good sites and then lean harder on some than others. None of them are blogspot or wordpress.com sites. Is that what you meant?

 

[Guest]

what do you mean "lean harder" on some than others?

I thought you meant you are trying to use some of your sites as a test for different SEO techniques and trying to seriously rank others. If what I just said is what you meant, then I was saying cant you accomplish the same tests using web 2.0.

Im assuming this is not what you mean. the reason I'm asking is because I want to know if its better to continue with my site and use landing pages like (ww w.domain.com/keyword3) for more keywords or if its better to just go with a whole new domain?

what do you think I was leaning towards more of the build a high authority domain but I would like more insight on other methods

 

[Josh]

what do you mean "lean harder" on some than others?

Dirty backlinking techniques (like blog spamming) and such.

I thought you meant you are trying to use some of your sites as a test for different SEO techniques and trying to seriously rank others.

Pretty much.

If what I just said is what you meant, then I was saying cant you accomplish the same tests using web 2.0.

Why not make real websites for them? A few years ago I didn't know anything about wordpress and now I can crank out a decent looking site in less than an hour. That plus $10 for the domain gives me my own .com on a hosted platform (admittedly I do have a few of them so I can spread them out across different IPs and such). I have about 150 sites up now with no huge expense.

Im assuming this is not what you mean. the reason I'm asking is because I want to know if its better to continue with my site and use landing pages like (ww w.domain.com/keyword3) for more keywords or if its better to just go with a whole new domain?

Why not do both? On the main site I'm working on personally I keep adding a ton of good content and good quality backlinks. Most of the sites I setup to test and lean hard on I'm using automated/inexpensive link building/content building techniques so it's no huge investment.

Overall if you're going to just have on site you're investing in you're probably going to do well by just continuing to build it up vs adding a bunch of other sites. I don't generally like trying to rank a web 2.0 unless it's going to do something specific I can't do with my own .com. They also work different than "traditional" .coms, so why bother testing on something when in application it won't work the same. Just my thought.

what do you think I was leaning towards more of the build a high authority domain but I would like more insight on other methods

I'd say do both. Add a few articles and do some linking to your main site every week and then have a few extra sites to play with. That said, if you aren't using automated and/or inexpensive content/backlinks, I don't think it makes a lot of sense, not anymore. The good old days of "buy an exact match domain and build a landing page" are over. It'll work sometimes, but not for anything with a reasonable amount of competition with any degree of consistency.


To get a bit more philosophical, I'm building up one of my sits as a site I want to have around forever, so I'm treating it differently. I'm paying a fortune to have content built (relatively speaking) because I want the content to read well, be unique, and provide a quality user experience. Even if I don't get traffic from it right away, I'm building a quality site with a lot of great content that eventually google won't be able to ignore. Then, once my site hits pr3+, each of the pages is going to be getting a bump in credibility, but it's going to take time. While I'm doing that, I'm still using "cheap SEO tactics" to get some traffic now and get a feel for how different things are working.

 

[Guest]

Because I have long experience in the book publishing biz, one of the services our company provides is doing websites for publishers and authors.

The trend used to be one "giant" site for everything the publishers puts out or an author has written.

Now the trend is, copied from Hollywood, is "one book, one website."

Indeed, these days authors register a site for the title BEFORE the write the book! (Hint: You would never get GoneWithTheWind.com but you can get GoneWithTheWindBook.com !!)

As for insurance, I don't know if it would be such a good idea to have a site for each product you sell... but I suppose it would not hurt.

 

[Josh]

Now the trend is, copied from Hollywood, is "one book, one website."

Indeed, these days authors register a site for the title BEFORE the write the book! (Hint: You would never get GoneWithTheWind.com but you can get GoneWithTheWindBook.com !!)

As for insurance, I don't know if it would be such a good idea to have a site for each product you sell... but I suppose it would not hurt.

Are you considering this from an SEO perspective?

 

[Stephen]

Josh, have you ever been busted for Senuking?

 

[Josh]

Josh, have you ever been busted for Senuking?

Sort of? I have never had a site deindexed. I've had things stop working as well, but that almost always coordinates with an algorithm change and nothing truly specific to me.