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Rousemark recommended them to me for a 29 yr old with sickle cell anemia. That case got issued the other day. I also wrote an older lady with multiple health issues, which has also been issued. The EZ Life product is graded (35-70-100). 2 great points: 1) it goes down to age 25. 2) a lot of people I would have put with Gerber will qualify for this graded product with minimal underwriting. Premium rates are a little higher than Gerber, but still in the ballpark for a much better product. They're a small company, so a little quirky like Rouse said. But they're super nice. They remind me of Settlers/Huff-Cook pre NGL.