New Agent

[Agent Jeff]

They want me to get my series 6 & 63 licenses before I start focusing on the marketing aspect. Technically, they really didn't want me writing until I had all my tests done, but I am a little too eager.

That's interesting. Is Farmer's profitable in VUL in Missouri but not in P&C? I guess you can tell what products your manager really wants you to sell.

 

[Agent Jeff]

Well shucks, I should blush....

Talk to the board of the leagues. Some ideas would be:
- Provide popcorn for opening day. Man the booth that gives it out.
- Setup a bouncy house at one of their events. Be the guy (in your insurance shirt) that watches over it.
- Raffle something off. Give the raffle proceeds to the league.
- Have someone do face painting at opening day.
- Sponsor a team
etc...

Most of these types of ideas work well with community events as well. Face painting is a good one, at the local arts and wine festivals (if you can get in). While the kids are occupied, you have a great chance to talk to the parents. Don't sell, just chat. Have them fill out a card for a raffle, that asks if they want to talk about auto / home / life insurance.

These types of events are about exposure, not hard selling.

Don't bother setting up a table full of brochures and nothing to attract a line.

Dan

Thanks again Dan,
Those are some ideas with actual power. I wounder if I were watching over a bouncy room with an insurance shirt it would seem ironic if I made everyone sign an injury waiver. Hmmm.

 

[briankoe]

That's interesting. Is Farmer's profitable in VUL in Missouri but not in P&C? I guess you can tell what products your manager really wants you to sell.

Well, before I go as a "career agent" and start receiving a monthly subsidy, Farmers requires you to have your securities licenses. My agency manager said he has had a lot agents who started selling first, and once they got into the groove of it, they kept putting off the tests, never really getting them done. I can see that happening. Now that I have my agent id and access to the agency dashboard, all I want to do is quote and prospect. I'm getting kind of tired of the studying.

 

[briankoe]

Seems like great advice Dan. I appreciate all the help.