Kicker
Expert
I didn't like spin selling either.
Now I really liked Soft Sell.
Now I really liked Soft Sell.
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When one of you gets done with the book, send it to me..
How many sales have you closed using the book?
Ever heard of the "Rosenthal Document"?
Worth a Google...
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Hey Dwayne...
How about a Torrent Location?
Unless You're the author...
IMHO The Rosenthal Document is an offensive bunch of anti-Semitic claptrap! No offense intended, Mark.
Great point. It's what many refer to as "attraction marketing" versus "interruption marketing".Careful. I'd stick to reading books on permission selling and stay away from the old style books that preach things like "everyone is a customer."
When you start reading books based back in 1950's sales philosophies you'll doubt whether or not you're doing anything right.
Here's how you know if you're reading proper books:
Wrong: When the book's focus is how to overcome objections. Some of these books will state "the sale starts at the objection" or "most customers say no seven times before they say yes." Avoid.
Right: When the book's focus is how to attract clients who are looking for your services so you don't have to overcome objections.