- 4,875
10/3/1 has long been taught as the minimum standard in the life insurance arena.. 10 calls = 3 appointments (presentations) = 1 sale.. Don't see any reason to laugh at him... If an agent did that week in and week out, he would make a much better than average living.
BS! 10 cold calls or 10 cold door knocks do NOT = 3 presentations. Maybe 10 calls or door knocks on DM leads = 3 presentations (included are the no's, no one home, etc. in the 7 out of 10 that are not presentations).
Maybe your metrics were accurate 50 years ago but not in the last 20 years!