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Just curious jd, if you track these folks on MA plans, as to who they are with and market to them prior to the following AEP? If so, do you get a response worth the effort? Seems like this would be like a farmer planting seeds as you go throughout the year, and harvest them about Oct each yr.
I can't remember if you still deal with MA plans.
I actually did that on a very limited experimental basis this last year. It worked very well. While in the FE meeting, we start talking about Medicare. If they are on MAPD, I ask them if they would like me to call them during AEP. If they say yes, I would document that in my CRM (though I think I would be safer to have them sign a permission slip). Almost all of the MAPD customers stuck with MAPDs, but many of them switched to a more desirable plan. I will be doing this again on a larger scale this year.
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