One Page Term Permanent Application

[jethroacosta]

Hartford is making placing life insurance easy. The Term/Permanent SNAP application is 1 page long (we ask the questions on your behalf). Furthermore Hartford schedules the paramed exam and the average turn around time is six weeks.

This makes the entire process of applying for life insurance transactional with no medical questions, and be done in 10 minutes or less.

 

[GoCubsGo]

You are catching up with Genworth then. No medical questions on their short 10 minute ap. Can also do iGO e-AP. They will schedule the paramed but I prefer to do it myself. I have arrangments with my examiners that I can schedule the paramed while with the client. I get them done with-in a week. Turn around in 4 weeks or less. Genworth goes down to 50K too.

Or Assurity has a 15 min ap, paper or E-AP, with medical questions but NO PARAMED. Turn around in a couple weeks.

 

[VolAgent]

This makes the entire process of applying for life insurance transactional with no medical questions, and be done in 10 minutes or less.

Yes, because I want to reduce what should be the first step of building a relationship to a transaction. "Will that be paper or plastic?"

 

[BNTRS]

While we're throwing companies onto the pile of those who came up with this sort of thing prior to the Hartford, let me add one more. Ohio National, where I can log onto ONet and fill out a quick form and they'll take care of the rest.

I've used it once, on someone I've known for a very long time. Wouldn't even think about it on a new client.

 

[VolAgent]

While we're throwing companies onto the pile of those who came up with this sort of thing prior to the Hartford, let me add one more. Ohio National, where I can log onto ONet and fill out a quick form and they'll take care of the rest.

I've used it once, on someone I've known for a very long time. Wouldn't even thinking about it on a new client.

I believe that is exactly the way they want it.

 

[lucasr]

Seems like a lot of companies are going this direction at least on the term side. Banner, Genworth, Prudential are there. Had an ING rep tell me they are working on one. Great for a call center setup or maybe someone cross selling term with P & C. I can see where others wouldn't like it in a f2f appointment.

 

[scotte]

So these one page apps have no health questions? You leave this to the insurance company to call them later? Asking the health questions helps weed out doing pointless applications.

 

[VolAgent]

So these one page apps have no health questions? You leave this to the insurance company to call them later? Asking the health questions helps weed out doing pointless applications.

Not only that, but you can learn more so you can write a cover letter to sell the case to the underwriter as needed.

Again, be afraid of anything an insurance company does to reduce the need for an agent. They like us only as long as they need us.

 

[briko3]

These things suck. The amount of "taken" policies decreases dramatically if they have to have an interview over the phone later. It's like they have to be sold twice. If you want to lose sales, start doing these kinds of apps for your clients.

 

[lucasr]

I agree. They must be popular somewhere because it seems like more and more companies are using them.