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I see the value in digital marketing but have not seen half the results as with direct mail.
Overstock Direct Mail FE Leads
- Thread starter Newby
- Start date
Baseball the reason your saying this is simple. I've grilled many prospects on facebook leads they filled out. Thad has a video on face book leads that confirms this . #1 after much grilling many facebook leads have told me the only thing they filled out was their favorite color or vacation destination . Many have sworn to me they never filled out their address or email or phone #. The reason i believe that is because almost every address and phone # is correct. That means its being autofilled as if not several per 20 would give false phone #'s or addresses.. Thad also said in his video that the print out sheet the agent gets to door knock is bs . The person filling out never see the bottom which says a "licensed agent will call you about the insurance" . Thad says if people knew it was life insurance up front you and agent will be in contact you think you could get all these leads this quick? They'd cost 2 times as much.
Now i will say many do know its final expense insurance. But i've also had many say they never filled out . Thads down to $4.50- to a maximum of $7 a lead .I know advertising costs down, That means these guys selling $20 leads were making $200 per 20 lead order. I think competition hit now and the cost is lowered for good.Yes i'd much rather have dm leads especially if dking .So many of the agents on fixed cost dm leads must have reneged as they didn't need them or have the $? Also i'd say many agents and Imo's might be hesitant on the fixed cost leads for the next 6-12 months as there could be another shut down.
Now i will say many do know its final expense insurance. But i've also had many say they never filled out . Thads down to $4.50- to a maximum of $7 a lead .I know advertising costs down, That means these guys selling $20 leads were making $200 per 20 lead order. I think competition hit now and the cost is lowered for good.Yes i'd much rather have dm leads especially if dking .So many of the agents on fixed cost dm leads must have reneged as they didn't need them or have the $? Also i'd say many agents and Imo's might be hesitant on the fixed cost leads for the next 6-12 months as there could be another shut down.
- 4,125
That's never been in doubt
- 4,125
Nobody stocked on dm is ready to take a loss on it if you ask me.
- 6,027
- 7,012
Maybe. I could easily see that number getting in the six figure plus column very quickly.
- 4,125
It already is, but legit financially stable IMO's aren't going belly-up over a month of extra dm.
- 7,012
If someone is selling a digital lead for $7, I can assure you they must be using a Co-reg survey path lead or a free vacation giveaway type of lead.
And yes they're auto-populating the info.
But don't take one vendor's description of their lead program (and their projection of their program on others) as a factual description of what everyone else is doing.
We do a few things that increases the cost of the lead, but also makes it higher quality.
- "Affordable Life Insurance Program" and "Cost" is used in every ad's ad copy.
- They click on Get Quote.
- They are pushed to a landing page as opposed to a Facebook pre-populated lead form.
- On that landing page, "affordable life insurance programs" is repeated as well as "a licensed agent with the state will be following up to see if you qualify" is in the ad copy.
- Finally they have to manually fill out the form. For local leads, if they give 2 bogus pieces of info, we replace. For statewide leads, if the phone number is bogus, we replace.
Now if you want the less qualified lead at $7 lead, I've got that too. Go to https://bannerads.calendarleads.comJust shoot me a message and I'll give you a 35% discount code.
If you can handle enough volume, I can get it down to $4 a lead with them also giving you their requested coverage amount and favorite hobby.
Sorry Newby, really didn't mean to hijack your thread :/
Baseball thats not true . Some vendors on here and even TTC who i see you on their facebook page have assured agents that the prospect is going to a separate landing page filling out ALL info not just the secrurity question with color or vacation destination . I understand the language on the ad can be vague like a Dm card . Thats acceptable to get response. But they need to be filling out 3-4 pieces of info and not just 1.
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