- 7,012
The $4 leads are banner leads. They are path survey leads.
For example, say someone opts in to Amazon requesting deals associated with their likes, interests, past clicks, past purchases etc. They will then see ads tailored to them all over the web.
Maybe it's "Are you interested in diabetic supplies?" Yes no
Then are you interested in back braces? Yes no.
Are you interested in a quote for Final Expense Insurance? Yes no. (This could be the first/only ad they see sometimes.)
Once they click yes, they're redirected to a landing page, that's pre-populated from their initial opt in.
But on the bigger orders, we can add a question on how much coverage they want and ask them what their favorite hobby is.
On the big orders we can even add your LLC or DBA in the opt in language.
Then the leads would be API transmitted directly to your CRM or Email.
I could make and sell a Facebook lead at $4 by using Trip Valet.
Basically it offers them a free trip or vacation to opt in. Then on the lead ad form, you tell them a licensed life insurance agent will be contacting them shortly to go over their options.
It's like the digital marketing's version of a $5 Walmart gift card direct mail lead... but so much worse lol.
Those leads can cost as low as $1 to develop.
I'm not a big fan of targeting the final expense demographic with freebie offers and having the agent "pivot" to a life sale once they get a hold of them.
Can a solid agent do it successfully? Of course. But newbie and average agents will struggle.
As a wise man once said, "Leads are like tattoos, the good ones aren't cheap and the cheap ones aren't good."
But in the world of telesales, volume is almost as important as quality. So I get it.
But I'd still rather have someone opting in to a quote for life insurance or requesting info on the affordable life insurance programs to pay for their burial, than the freebie offer/bait and switch type lead.
