Penguin 2.0

[ksigmtsu]

Yeah definitely I was thinking about launching a small supplemental campaign on keywords i rank for currently because i know they convert.

I was curious would you mind sharing only your ROI % my numbers estimate look ok but im using organic data which i lnow is different than ppc data.

With our primary source we average a COA of around 150 dollars on Medicare Supplements, which is acceptable but not highly profitable in the first year.

Conversion to leads rate sits around 20% of CTR. Conversion of lead to sale sits around 25%.

It actually works out to higher conversion to lead than most organic traffic in my experience, but obviously the cost is much higher.