Pitfalls of Selling Just One Carrier?

[Full Throttle]

It won't hurt you on most occasions. In fact, the longer I do this, the more I try to concentrate business with one carrier and only go outside for special cases. If you get a case where Assurity does not fit the mold (underwriting or product need), have your GA shop it for you and contract as needed. Assurity is a decent carrier for middle America clients although I have never liked working with them.

 

[winnersgetdinners]

multiple carriers = options
multiple carriers = spread financial risk
multiple carriers require a lot of product knowledge

single carrier = in some cases, better financial stability (NYL/MetLife)
single carrier = less products to know
single carrier = cross sell both ways

 

[Mark]

First, if you compete on price you will lose on price. I am not always the lowest and am rarely replaced.

Second, the best place to get the company's talking points is from the marketing department of that company. If it is Assurity I would hit up Mark Rosenthal here on the forum.

Lee

Thank You.

Rosenthal Financial Services, LLC.