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I hope so. Imagine if an IFP carrier (let's say perhaps one with a color in its name...... hint hint) were to tell policyholders in August 2013 that they are being given 60 days notice that their annual rate increase of a nominal amount (say 8%) will happen in October 2013 (at the same time as the exchange), and that the new rate will be guaranteed for 14 months. That means that those folks who "like their plan can keep it" until December 2014. That also means that if the Exchange is a massive failure, these people don't have to wade through that, and they have not lost their standard plan. Now, that's an idea whose time has come!
I think this would be attractive to a carrier, too. Young people (the preferred risks) would be among those to accept this offer. Poorer people (not the best risks) would jump to the exchange, while middle to upper middle class people (preferrable risks) would keep their old plans as long as possible. It would also help the carrier maintain a book of business during thsi transition.
Yes Ann, 8% plus being guaranteed the same premium through 2014 is indeed a great idea whose time has come. Hopefully the IRS will allow these customers with Non-Qualified health plans to do this, and avoid the penalty-tax. Sure would make our jobs less hectic at the end of this year.