Generally speaking if a client is not giving out any referrals it is a B but more likely a C client. If they are a C client and they start lapsing policies, they are bye bye. If they are B client they may get more than 1 strike if they miss a payment. I know sometimes insurance companies are a pain. I had clients also got hacked so it all depends. If they make 200k a year and they lapse their term policy few times and each time argue they are not going to die, I used to try to keep them, nowadays they are bye bye. Clients who give you referals and introductions are much more profitable than clients who lapse all the time.