[FONT="]Real estate agents are experts at selling properties – but, when it comes to selling themselves, a few basic tips on branding can mean a big boost for business. Agents should sell themselves, like they sell their top listings – creating a consistent marketing campaign that underscores the property’s differentiation and advantages, over similar properties on the market. Most salespeople don’t think of themselves as brands, but in real estate sales, people have more power over branding, than they might realize. Eighty-five percent of brand decisions are made face-to-face between the sales agent and client.
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