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As an agent myself, I have to agree unfortunately, that this is a different sale than your typical "something beats nothing" pitch of life insurance or FE or even accident/CI in place of a traditional health policy.
I think you missed my point.
It IS the same type of sale. Or at least it should be.
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With LTC, if you cannot afford the proper amount if coverage, and you encounter an event that requires coverage, you'll burn through savings and assets, etc., until you arrive at Medicaid.
If you cannot afford enough coverage to protect from the vaporization of all your savings and assets, you might as well gamble that you dot need it. Either way, if you need LTC, you'll lose everything and rely on the state to care for you.
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Even with LTCI something is better than nothing.
It doesnt matter what amount you need for LTC. It still is better to leverage whatever amount of money you can afford via LTCI.
Say you have $400k in assets. And can only afford $250k in LTCI benefits.
Over 15 or so years you will pay around $50k total (give or take)
Now lets say you need $400k in LTC.
With the $250k benefit pool you will have retained $250k out of your $400k.
It is about paying a small amount to save a large amount.
The ones who cant afford a Cadillac policy are the ones who need the "something" the most. Its that "something" that could mean the difference between financial ruin or survival. Not every LTC need is worst case scenario, most actually are not.