Senior Leads....??

Jerry Tibbs

Expert
24
Looking for some input from experienced Senior Sales people....

What leads perform better for Seniors?

Internet vs. Direct Mail

The cost of internet leads....is tremendous. At $7 per pop or more...and the close ratio...make this a very expensive endevor.

Direct Mail to Seniors...probably also expensive...considering the amount of Mail they Get.

Which performs better and why?

thanks for your input....
 
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