SEO for the Rest of Us

[somarco]

There is a lot of discussion on SEO, and a lot of opinions. The one thing that seems to be true across the board is this.

SEO is a moving target. When you learn the answers someone comes along and changes the questions.

For those who really ARE generating leads from your site, how do you keep current? Books like SEO for Dummies seems like a decent primer, but how current is it?

It almost seems like the best source is from the old guy in a trenchcoat on the kids playground. Like him or not, at least he knows how to get results.

 

[CPACINS]

Hey Bob, I hope you don't mind, but I want to add a question to your's. How easy would it be to add some SEO things to my Norvax template site? Do I need a separate site to make it SEO ready?

 

[ABC]

Focus on your content and getting relevant backlinks.

 

[sunkist219]

Hey!

I love SEO for Dummies...my rule is that I won't buy a book on online marketing that is over a year old. So right now, I'd buy anything published in 2008. Keeping up with SEO/Online marketing is exhausting and it's basically like a whole other career that will command all of your time. I personally have no idea how someone can be a business owner and keep on top of it. Personally, I think that a business is better off hiring someone that they 100% trust and know is smart in the industry. SEO can sound expensive, but it has one of the highest ROIs so it's worth it. It astounds me how much more people pay towards PPC instead of investing in SEO. It's very backwards in my opinion.

As far as how I keep on top of it, I've found professionals in the industry who are very high up and connected to the major research/development firms and I subscribe to their blogs by putting RSS on my Google homepage. Also, I look on forums related to SEO. However, if you don't know a lot about SEO to begin with, this won't work b/c the jargon and information used will be very confusing.

 

[somarco]

I'm sorry, Ronnie, but I can't let you piggyback on my thread. To do so would be so . . . Democratic.

Personally, I think that a business is better off hiring someone that they 100% trust and know is smart in the industry.

Is that a veiled pitch?

If so, it is like the old Johnny Carson game show. Who do you trust?

 

[The New Guy]

Hey Bob, I hope you don't mind, but I want to add a question to your's. How easy would it be to add some SEO things to my Norvax template site? Do I need a separate site to make it SEO ready?

Looks like you still need to add your meta description and keywords to your Norvax template.

I don't remember how to do it, but it was through your control panel. It's not that hard, maybe a norvax programmer can walk you through the process.

They charge enough money for their sites, it's a shame they don't do a complete job for their customer.

It would take them maybe an extra 3 to 5 minutes to do this, while they are building the site.

 

[CPACINS]

Looks like you still need to add your meta description and keywords to your Norvax template.

I don't remember how to do it, but it was through your control panel. It's not that hard, maybe a norvax programmer can walk you through the process.

They charge enough money for their sites, it's a shame they don't do a complete job for their customer.

It would take them maybe an extra 3 to 5 minutes to do this, while they are building the site.

If it's not too much of a bother, could you let me know how to do this? I believe that I am able to do this in my back office, I just need to know how...thanks!

 

[Alston]

There are some things about SEO that aren't likely to change any time soon. Optimizing your title tags, getting backlinks from relevant websites, text that includes your keywords, clean code, content that is updated frequently and fast loading pages will probably always have impact on SEO.

Most of the sites I see are lacking in the fundamentals.

Don't bother teaching your kid how to play a sonata if he can't play the C scale. Don't teach him the triangle offense if he can't dribble without looking at the ball.

Getting a newer book can't hurt, but as a general rule the fundamentals still have the most impact on your site's rankings. This is true at any level. (Think about the impact of teaching Shaq to shoot free throws.)

 

[sunkist219]

I'm sorry, Ronnie, but I can't let you piggyback on my thread. To do so would be so . . . Democratic.



Is that a veiled pitch?

If so, it is like the old Johnny Carson game show. Who do you trust?

No it's not a pitch. I just know there are good online companies to deal with, and bad ones so I was just recommending that if you ever find a good one, it might be a good idea to pool their resources if you want to avoid a second career.

 

[Mr. Blaze]

Beware, I tried using a SEO firm that promised a specific organic listings it could never deliver. A complete waste of money.