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SEOmoz: New 2011 Search Engine Rankings Factors Survey is Out
- Thread starter BlockO
- Start date
- 5,056
I'll wait till it comes out on DVD
- 10,276
Random thoughts:
The ratio of advertising/content was mentioned which I have always felt should be a factor (although not a big factor this year).
"Page Level Link Metrics.." OK...I think I know what they mean but maybe someone can elaborate.
The study is still in inconclusive on the affect of link volume. Yes, most high ranking sites have a load of links, but the number of links was not necessarily the reason they were ranked high!
The ratio of advertising/content was mentioned which I have always felt should be a factor (although not a big factor this year).
"Page Level Link Metrics.." OK...I think I know what they mean but maybe someone can elaborate.
The study is still in inconclusive on the affect of link volume. Yes, most high ranking sites have a load of links, but the number of links was not necessarily the reason they were ranked high!
- Thread starter
- #4
- 1,016
matt cutts talking about how facebook shares got so much love from the correlation data:
"This is a good example of why correlation doesn’t equal causality because Google doesn’t get Facebook shares. We’re blocked by that data. We can see fan pages, but we can’t see Facebook shares."
I'm not sure if I'm buying that. I understand that correlation doesn't equal causation (stats 101). and it's possible that google could be blocked by that data, given the ongoing tiff both companies have against each other. It's harder for me to believe the correlation data is pure coincedence, given the strong data to support the correlation.
"This is a good example of why correlation doesn’t equal causality because Google doesn’t get Facebook shares. We’re blocked by that data. We can see fan pages, but we can’t see Facebook shares."
I'm not sure if I'm buying that. I understand that correlation doesn't equal causation (stats 101). and it's possible that google could be blocked by that data, given the ongoing tiff both companies have against each other. It's harder for me to believe the correlation data is pure coincedence, given the strong data to support the correlation.
Todd Payne
Expert
- 77
Good info, but now my head hurts. Trying to piece the SEO puzzle together is frustrating. So many different aspects, and seems like they keep changing the game, but just have to keep learning and build quality content and backlinks.
- 14,809
Just my opinion. If you're a small player you can follow the rules or a bit of gray hat and you're fine.
However, if you want to rank for a term that will make you millions then you're going to spend countless thousands on SEO and from what I've read lately, employ every tactic Google says not to use. I'll probably get some disagreement from people who claim to be page 1 and doing well. But I said millions and I'll put it out there and no one on this board is making millions a year off their website.
Remember, there are only 5 first spots. After that all research shows that 6 and down doesn't get much. And actually it's the top 3 results.
So let me pose this question? Take 20 companies who use the foremost SEO experts in the world. Each of them in given 10 million SEO budgets. Only 3 will win. So what I'm getting that is you can do everything right....and everything wrong (black hat) and still never make it.
However, if you want to rank for a term that will make you millions then you're going to spend countless thousands on SEO and from what I've read lately, employ every tactic Google says not to use. I'll probably get some disagreement from people who claim to be page 1 and doing well. But I said millions and I'll put it out there and no one on this board is making millions a year off their website.
Remember, there are only 5 first spots. After that all research shows that 6 and down doesn't get much. And actually it's the top 3 results.
So let me pose this question? Take 20 companies who use the foremost SEO experts in the world. Each of them in given 10 million SEO budgets. Only 3 will win. So what I'm getting that is you can do everything right....and everything wrong (black hat) and still never make it.
- Staff
- #7
really......google diabetic life insurance texas
- 476
This is a great study and tells you a lot about the underlying strategies of SEO, though you still need the tactics to put it all in place. It's worth clicking through the presentation to get an overview:
Ranking Factors Data 2011: SMX Elite Sydney@@AMEPARAM@@http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ranking-factors-sydney-2011-110415090031-phpapp02@@AMEPARAM@@ranking-factors-sydney-2011-110415090031-phpapp02
Many of the findings don't really require you to change anything, but are just good to know. The shift from page authority to domain authority, for example. Others require you to do some things that aren't directly tied to your site, like the brand-related signals (see my video on how search engines are going beyond your web page for more on that).
Aaron
Ranking Factors Data 2011: SMX Elite Sydney@@AMEPARAM@@http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ranking-factors-sydney-2011-110415090031-phpapp02@@AMEPARAM@@ranking-factors-sydney-2011-110415090031-phpapp02
Many of the findings don't really require you to change anything, but are just good to know. The shift from page authority to domain authority, for example. Others require you to do some things that aren't directly tied to your site, like the brand-related signals (see my video on how search engines are going beyond your web page for more on that).
Aaron
- Thread starter
- #9
- 1,016
stibroker,
you're absolutely right. In addition to your example, a lot more examples have been called out, since I posted yesterday.
Randfish from SEOmoz has found a lot of evidence that the facebook shares comment MC made simply wasn't true.
here's an article link about it That Danny Sullivan wrote and Randfish tweeted.
It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
you're absolutely right. In addition to your example, a lot more examples have been called out, since I posted yesterday.
Randfish from SEOmoz has found a lot of evidence that the facebook shares comment MC made simply wasn't true.
here's an article link about it That Danny Sullivan wrote and Randfish tweeted.
It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
- Staff
- #10
like I have been saying is that I think Google is taking a hard look at what is posted on business pages and bringing them to the top.....we will see how it goes and does not hurt to try......
