Sept FTC Ban on Voice Broadcasting Includes Any Telephone #

[Sydney]

The bottom line to me is that anyone (TOM who started this post) actually going out of the robo-call business because of this is..... crazy.

B2B robo-calling (despite anyone's opinion of it it's value)is still a viable lead generating tool if one chooses to incorporate it into their daily business model.

In my state, thru my lead vendor and auto-dialing system, it happens to be a home run. I plan to continue and I am very happy that it is not illegal.

 

[360]

In my state, thru my lead vendor and auto-dialing system, it happens to be a home run. I plan to continue and I am very happy that it is not illegal.

I would agree in NC. In most other states it's an entirely different issue. Not saying this source is the be all end all of DNC compliance but they're usually on the money.

DNC - Federal and State telemarketing requirements applicable to business-to-business calls

 

[djs]

That's weird, the FTC doesn't have any jurisdiction over B2B marketing and that's not what they mean by consumers? I think someone was saying something about that earlier. Thanks for verifying that for us!

When did the FTC lose jursidiction over B2B? This is something they have historically regulated significantly, just not on the phone so much....

I would be very careful about thinking the FTC doesn't have jursidiction here. How they exercise it may be different.

Dan

 

[Josh]

When did the FTC lose jursidiction over B2B? This is something they have historically regulated significantly, just not on the phone so much....
Dan

The FTC absolutely has jurisdiction over businesses and how they market, just not so much when it comes to how they market to each other. Even that being said, this thread is about phone calls.

 

[blancapeak]

Ut Oh . . .

My attorney and I just finished a conference call (yes - on friggin Labor Day) about voice broadcasting laws.

Houston we have a problem . . .

The ruling found here:

. . . specifies "consumers" not being contacted - not just "residential consumers" . . .

The interpretation we've concluded to be law is that ALL calls to "consumers" without prior permission will be illegal with voice broadcasting - whether that consumer answers a residential phone or a business phone.

This is HUGE . . .

We have run this all the way up the flag pole over the last week and it's clearly stated many times "consumer" - not once does it mention a "residential" phone line - ut oh . . .

As of today - we are out of the voice broadcasting business - too much risk to bend the rules . . .

Good luck to everyone.

Tom

I had been successfully doing live transfer leads for my clients for over 4 years now, and have many that have stopped using "press ones", prerecorded messages, to generate leads. Many are freaking out...and please keep in mind I have clients that are use to doing 100k, plus dials per day, with this being their "primary" source of new business. One of my associates that did over $500,000 per month in just autodialer services per month, spent over $3million and the last year building a 300 seat call center to make live calls with predictive dialers and hot transfer them in preparation for the new rulings.

This is pretty serious stuff, and there is a lot of debate regarding the term "consumer". There are always going to be renegades and goofballs who are going to shake their fingers at the ruling and ride the line. But hopefully they have a bunch of "extra cash" to pay off the FTC fines and court costs.

I can say that it provided a large portion of my revenue...but those of us in the know over the last year, have prepared and offer even more effective lead generation techniques.

Also, there are many new web based "predictive dialer" programs out there that are proven to improve your "smiling and dialing" old school" prospecting by up to 300%, or out source your TMK per your parameters and have hot transfers sent to you real time.

Good luck to all the sales professionals out there. Get 'er done!