Slowest Two Weeks of the Year in Sales

I only personally sell Life Insurance. Mostly face to face with my clients.

For this reason, it is the slowest two weeks of the year for me.
 
I made it a point, some time ago, to only sell life. You are my hero, Mark. But, I kept having to go back and "get a job", through the years, and most of the companies who recruit, sell some sort of health with their life portfolio, be it limited benefit or med supp- or both. So I'm now back on the health kick, a little. Slightly. I want to be an exclusive life guy, like you. I know I could do it by being indy. I'm just not there - yet.
 
I've only sold 2 life insurance policies in the last 3 years, but I started in the business with MetLife and used to sell a couple a week.

I've found that during holidays and snow days, you will be able to reach certain people who you couldn't reach on other days of the year. This is true regardless of the line of insurance you specialize in.

You get a lot of annoyed people if you phone the day before Thanksgiving or Thanksgiving itself, but you will reach hard-to-reach people on the Friday after Thanksgiving.

The same is true of the week between Christmas and New Years.

Also, the people who call or visit websites during these periods seem to be more serious about buying.

That being said, volume of inquiries drops precipitously in December. I also do lead generation for life, auto, home, etc. Aside from the Medicare-related inquiries, December is always the worst month for all lines.

But January kicks butt. By the way, it may be a good time to negotiate with your lead vendor. They may have leads that go unsold.
 
I made it a point, some time ago, to only sell life. You are my hero, Mark. But, I kept having to go back and "get a job", through the years, and most of the companies who recruit, sell some sort of health with their life portfolio, be it limited benefit or med supp- or both. So I'm now back on the health kick, a little. Slightly. I want to be an exclusive life guy, like you. I know I could do it by being indy. I'm just not there - yet.


Not everyone is meant to do life or health only. There is nothing wrong with doing both of them. It takes a while to build up enough to just do life insurance. Health insurance pays less per client, but you can find more clients faster. You don't sell the concept of the insurance, but the price unlike Life Insurance. Most clients know they need health insurnace, but many don't feel like they need life insurance. But you make a lot more per client in life insurance.

I just found my niche a long time ago, and it works well for me personally. If any of my clients want health insurance, which many do, I just give them to my wife who is also an health agent. I try and never leave money on the table if you know what I mean.

In health insurance, there is just more, customer service after you have made the sale. More problems after the sale. They call you all the time saying "My rates when up or they didn't pay my claim" and it's some how the agents fault. In life insurance, I'm the Hero. If and when something happens to them, they will get a check and my help.

Health Insurance is a great way to get your foot in the door and everyone knows they need it, the question is can they afford it and is it the right coverage amounts.
 
Back when I used to be a fulltime debit agent, yes, these two weeks were very slow, I remember. Now I kind of do it part time, the life ins. -and I'm kind of slow now.
 
December is always my biggest month for life sales. I submitted 9 life apps this week and have 8 people getting examined Saturday and Monday. In addition, I use December to set up January appointments, usually my second largest production month.
 
"In health insurance, there is just more, customer service after you have made the sale. More problems after the sale. They call you all the time saying "My rates when up or they didn't pay my claim" and it's some how the agents fault."

I agree that health involves more service than life. But clients do not call me "all of the time" and I have a lot of clients!

I review each customer's renewal statement (via email) and pick up a lot more new business than complaints.
 
I think there is some truth the original post but I also think its up to every agent on how they want to approach the holidays when it comes to sales.

I am mainly group health so I have been super busy with all of my renewals. I have about 1/4 of block renewal on 1-1-09. I almost have everything wrapped up with just one new group sale for 1-1-09. I delayed two new group sales to 2-1 effective date because I know the carriers we be running atleast 2 weeks behind. I have sold about the same amount of Individual policies this month but they have been high premium amounts.

The slowest time of year for me is July 4th & Spring Break.
 

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