Snap Mailers

[inreverse]

I am hearing the pitch that snap mailers have a higher return than envelopes or trifolds. Anyone have experience with these?

 

[Pete Cormie]

What's a "snap mailer"?

 

[Josh]

I think they mean "snap pack".

Right?

 

[inreverse]

Where the consumer tears the ends off to read the message

 

[Rearden]

Yes, they do. Securus uses a snap pack for its FE leads.

You can purchase the exact same one at Main Street Power Mail that Securus uses. It has a response rate of 2%+ in some states. Quality of leads is OK -- maybe a little less quality than the $255 mailers.

They're around $450 per 1000.

 

[0b1kanobee]

You can purchase the exact same one at Main Street Power Mail that Securus uses. It has a response rate of 2%+ in some states. Quality of leads is OK -- maybe a little less quality than the $255 mailers.

So you are saying the $255 mailers are better? Weird that if they are better then why would Securus use the snap pack over the $255?

 

[inreverse]

quantity vs quality?

 

[GreenSky]

I've used all style of mailers for MA. The more expensive the piece, the worst it does.

I've tried the identical message and tested this. The crappy card in envelope gets me the best return.

Rick

 

[StinkyPilot]

I've had some mailers custom printed by United of Omaha for FE mailers....anyone had luck with these in the past?

That brings up the question of the "company sponsored" custom mailers. Mutual and United will do them for free....

Any feedback? Using the USPS service "Every Door Direct Mail", you can get them to the areas you want for $.14 a piece.

Thanks.....

 

[Rearden]

Every Door Direct Mail is garbage if you're targeting a niche.