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There is totally not any part of the economy where "sales" involve actually addressing a legitimate need that the client KNOWS they have and WANTS a solution to, and I'd WILLING to hear your solution and make a decision.
Irrespective of Ramen-noodle-boy there, most clients don't know what they need and want. They aren't trained professional planners. They don't know the 18 risks in retirement. They don't know the impact of taxes on their IRS regulated retirement plans.
Do people know enough about life insurance and annuities to reach out and tell you they have a problem and want you to solve it with your products? Nope. Not at the higher levels anyway. Term, FE, Medicare Supplement, sure... but not necessarily annuities and larger life insurance policies.
It's going to take some form of interruption marketing in order to get their attention. It will take either you reaching out to describe a problem you help people solve (and they identify with) or they see your advertising about a problem you help people solve (and they identify with).
Lead with the problems you solve, not the products you sell.