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I don't like direct mail. I am trying it because I want the guys on this forum who use Direct mail, to prove it to me. It's all about Return on Investment. ROI. I have owned small white collar businesses my whole working life. The best earners had a niche market or a connection. For Example. Wife was in property and casualty Insurance, while the Husband owned a Real Estate agency. Freaking Connections....Plain and Simple. Mortgage bankers. Obviously. Or Financial Planners, Example. The man is a financial planner and the brother works as a CPA. "Access to client information."Now in the FE arena ? My gut tells me a connection in the medical field, or a tax preparer who knows if the person has little or no life insurance, or a divorce attorney, Imagine this ? The court orders the parties to get life insurance, and the risk is unhealthy and the big insurance companies are too expensive to purchase from. Do you agree?
No.
If they have an attorney, it is their daughter's Public Defender.