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perfect final expense product will require carriers to be able to find someplace to invest money. The way things are headed, most products will require major overall soon that will impact pricing, commissions & performance if things dont get turned around.
our lists as agents & consumers wont matter a whole lot
So, for me, I would say #1 feature is that the carrier can get decent returns & interest rates. without that, none of our wish lists is possible.
I want the carrier to be profitable. Otherwise nothing else will matter.