This story might help you sell more insurance

Mark

Guru
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7,924
Georgia
I’ve got to tell you a story about how a panhandler on the street helped me to learn to sell more insurance.

My father and I were staying at Caesar’s Palace in Las Vegas. We woke up one morning and look at the window and saw a cheap breakfast place that looked like it was just 5 mins away. It turned out to be over a hour walk away.

So we get to walking to the Denny’s and on the way I saw what I thought at first was a homeless man holding a sign and asking people for money. The man’s sign said why lie, I need more for beer. We had been walking for about 45 mins and I could not walk anymore. I decided to give the man $5.00 bucks. So I rested right next to him and started talking with him. I asked him if he was homeless and he laughed at me. He said he lived in a mansion. I was shocked by his answer. I asked him why don’t he get a real job and he told me that this was his real job, that this was his full time job and he made lots of money doing it. There were tons of people walking up and down the strip and I noticed that for every 30 people that he asked for money, that at least 1 would stop and give him money. What if I changed places with him and instead of asking people for money, I just ask them if they need to talk about Life Insurance?

I started thinking about this more and more. If I simply would just ask random people if they would need to talk about protecting their families with Life Insurance, how many would I have to ask before one say yes. I would think that if I just asked 100 people that at least 1 of them would say yes. We all see people all day long out in public.

This simple idea can work, the more people you ask the more chances someone will want to talk to you about insurance. Start giving out those business cards and start asking everyone you see about life insurance. How many people do you see a day that you don’t simply give a business card to or ask them if they need to talk about insurance?

I look at every stranger I see in public like a lottery ticket. I can’t win if I don’t play. The more tickets I purchase the more chances I have of winning. I only need to win one time to make a sale and these tickets are free.

I challenge you to start doing this. You have nothing to lose and everything to gain. Don't wait on someone to knock on your door and want to buy life insurance. Get out there and start asking people about insurance.


Mark Rosenthal
[email protected]
www.realfastservice.com
 
Last edited:
You know Mark, sometimes when i read your posts I feel i'm revisiting Frank Bettgers book "How I raised myself from failure to success in life insurance selling".

You have the same folksy approach.

I need to revisit the old masters since I will be reinventing myself PDQ.
 
Thank you Mark,

This is a wonderful point that we should all remember. I like to think that every person that I reach out to, is another chance that I have to help that one person whom will really need it.

Ever since a friend with 3 kids almost died, I always wonder why I was afraid to ask him if I could help him. His living made me feel like we both dodged a bullet.

I wish I would have taken this approach when I first started, I would have been much more successful.

Steve
 
I’ve got to tell you a story about how a panhandler on the street helped me to learn to sell more insurance.

My father and I were staying at Caesar’s Palace in Las Vegas. We woke up one morning and look at the window and saw a cheap breakfast place that looked like it was just 5 mins away. It turned out to be over a hour walk away.

So we get to walking to the Denny’s and on the way I saw what I thought at first was a homeless man holding a sign and asking people for money. The man’s sign said why lie, I need more for beer. We had been walking for about 45 mins and I could not walk anymore. I decided to give the man $5.00 bucks. So I rested right next to him and started talking with him. I asked him if he was homeless and he laughed at me. He said he lived in a mansion. I was shocked by his answer. I asked him why don’t he get a real job and he told me that this was his real job, that this was his full time job and he made lots of money doing it. There were tons of people walking up and down the strip and I noticed that for every 30 people that he asked for money, that at least 1 would stop and give him money. What if I changed places with him and instead of asking people for money, I just ask them if they need to talk about Life Insurance?

I started thinking about this more and more. If I simply would just ask random people if they would need to talk about protecting their families with Life Insurance, how many would I have to ask before one say yes. I would think that if I just asked 100 people that at least 1 of them would say yes. We all see people all day long out in public.

This simple idea can work, the more people you ask the more chances someone will want to talk to you about insurance. Start giving out those business cards and start asking everyone you see about life insurance. How many people do you see a day that you don’t simply give a business card to or ask them if they need to talk about insurance?

I look at every stranger I see in public like a lottery ticket. I can’t win if I don’t play. The more tickets I purchase the more chances I have of winning. I only need to win one time to make a sale and these tickets are free.

I challenge you to start doing this. You have nothing to lose and everything to gain. Don't wait on someone to knock on your door and want to buy life insurance. Get out there and start asking people about insurance.




ANother bump.
 
This is my first post here.. I am a newbie, from selling cars and then verizon wireless to now about to start for AGLA soon.... I have read Frank Bettger's book and will go back and re-read it as well...

Your story really sums up how simple life and sales really is. Apart from the details it is truly just a numbers game. I know I will have to adjust from tangible products to intangibles.. but I have strong faith in myself and my work ethic.

Thank you for the awesome and insightful (and true!) story man.. I hope to hear more from you as I lurk around here!

-Rashad
 
Mark I think this is an important message to some of us newer agents but also a reminder to many of the seasoned agents. I have been reading a book by Nick Murray called The Game of Numbers which is based on a similar idea. I have been trying to come to this forum everday for motivation and knowledge. I find your posts very helpful. Thank you
 
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