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I generally link to the page that has my form on it and one other page.
I don't want someone who has decided to get a quote to go to my home page. I want them to get right to the form (questionnaire).
Most of my links are to other pages on my site. However, I think that an occasional link to a high authority site like wikipedia or the DOI does help. A link to any insurance-related or finance-related site may help a little.
It makes sense that if I link to site A (my site) and also to site B (the DOI), Google's algorithm may assume that there is some connection between the two sites. I think that this may help your relevancy score.
If I say that my three idols are Mother Theresa, Gandhi and Bob Smith (or link to their sites), you might make certain assumptions about Bob.
Many SEO experts believe that linking out helps. However, every SEO expert is guessing to some degree or another. Nobody really knows besides Google's engineers.
I don't want someone who has decided to get a quote to go to my home page. I want them to get right to the form (questionnaire).
Most of my links are to other pages on my site. However, I think that an occasional link to a high authority site like wikipedia or the DOI does help. A link to any insurance-related or finance-related site may help a little.
It makes sense that if I link to site A (my site) and also to site B (the DOI), Google's algorithm may assume that there is some connection between the two sites. I think that this may help your relevancy score.
If I say that my three idols are Mother Theresa, Gandhi and Bob Smith (or link to their sites), you might make certain assumptions about Bob.
Many SEO experts believe that linking out helps. However, every SEO expert is guessing to some degree or another. Nobody really knows besides Google's engineers.