"Top 10 Final Expense Companies".. Term Life 2 Go Ranking

[Newby]

That's just a lead generating site isn't it? They just sell leads to Agents most likely.

 

[JRoot]

We work with them. I'll let them know to update their content.

that article is misleading as there is no such thing as burial insurance. That's just a marketing term.

They're smart enough to know what consumers are searching - burial insurance. Even if it's not the industry term we all use.

I really wonder about these websites that focus on FE business. Do they really write deals off internet searches? If so, how much do they write and is it a lot of GI business as those comments would suggest.

I'm sure there are some FE folks searching online, but it has to be a very small amount.

There's a lot of FE searches happening. More than you think. We write a ton of business off of FE content monthly. There's a few lurkers on this FE forum that write business from their websites as well. It's a growing segment of the FE market.

I can only hope my prospects are shopping there before I meet them. Even better, that they bought there.

I believe we're fishing in 2 different ponds and you either fill out a form online or send back a DM card. I'm sure everyone replaces some telesales biz here and there, but we don't see many replacements.

 

[WinoBlues]

Wait....... For....... Iiitt......

 

[suranceman]

We work with them. I'll let them know to update their content.



They're smart enough to know what consumers are searching - burial insurance. Even if it's not the industry term we all use.



There's a lot of FE searches happening. More than you think. We write a ton of business off of FE content monthly. There's a few lurkers on this FE forum that write business from their websites as well. It's a growing segment of the FE market.



I believe we're fishing in 2 different ponds and you either fill out a form online or send back a DM card. I'm sure everyone replaces some telesales biz here and there, but we don't see many replacements.

Approximately how much FE business do you guys write from your websites?

 

[WinoBlues]

Here is one guy. http://www.selltermlife.com/daily-life-insurance-leads/

Hopefully, I did this correctly.

 

[JRoot]

Wait....... For....... Iiitt......

Haha...Waiting for iiiittt...

Approximately how much FE business do you guys write from your websites?

We're a BGA. I'd prefer not to say what we do annually in FE premium. We do 7 figures just in GI business - all over the phone.

A single agent? There's lots of agents that write $10k+/mo (no lead costs) of FE premium from search engine generated website leads. That article Wino posts is 1 agent who tells his story.

 

[suranceman]

Haha...Waiting for iiiittt...



We're a BGA. I'd prefer not to say what we do annually in FE premium. We do 7 figures just in GI business - all over the phone.

A single agent? There's lots of agents that write $10k+/mo (no lead costs) of FE premium from search engine generated website leads. That article Wino posts is 1 agent who tells his story.

Gotcha. Over a mill in just GI is pretty impressive though. Good work man!

 

[Tothetop]

We work with them. I'll let them know to update their content.



They're smart enough to know what consumers are searching - burial insurance. Even if it's not the industry term we all use.

If you are doing any type of lead generating online for that market, it is common knowledge that you should be targeting the phrase burial insurance. If you're not doing that than you are wasting time and possibly money.

However, my issue is the article is comparing burial insurance to final expense life insurance when burial insurance is a term used to reference final expense insurance. The article specifically says the only difference I see between the two is that burial insurance only covers the cost of a burial while final expense covers the cost of final expenses including a burial. I mean come on really?

I get that if you are doing seo then content is king and long tail keywords and meta tags and yada yada yada but geez Louise don't just write nonsense just to get clicks. That is misleading to consumers who don't know any better. The article even mentions then there is funeral insurance where the funeral home is the beneficiary.

If he finds that acceptable then I have another article idea for him, tell him to write mortgage protection insurance vs. term insurance and explain how mortgage protection can only pay off your mortgage while term pays for anything. Let's try to be professionals and not just sucker someone for a dollar.

 

[JRoot]

Tothetop: They're following this thread now and appreciate the criticism.

Also, if you consider that suckering someone for a dollar, then the same can be said about DM leads and how they're worded. Especially the one's that don't mention life insurance at all.

As you know, the purpose of all our marketing is to have a conversation - what they read on your card or our websites is trying to get them to respond so we can get the opportunity to have a conversation.

 

[PA Bill]

Tothetop: They're following this thread now and appreciate the criticism.

Also, if you consider that suckering someone for a dollar, then the same can be said about DM leads and how they're worded. Especially the one's that don't mention life insurance at all.

As you know, the purpose of all our marketing is to have a conversation - what they read on your card or our websites is trying to get them to respond so we can get the opportunity to have a conversation.

Let's face it. We, the American consumer, are getting tricked everywhere we go. How about the supermarket. Those bastards are slick (need to be as they run on thin margins). They seem to get me every time! Drives my wife nuts.