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Does anyone have an idea how long health insurers (on average) need to keep a customer to ensure that a profit is made on the policy he/she purchases?
Was wondering when/if health insurance companies would stop writing individual plans this year due to the threat of the policy likely not being in effect long enough to make it "pay for itself".
Perhaps health insurers might start asking income questions soon, like Life Insurance companies do? If a prospect earns $100,000 it's probably going to be a long-term policyholder. If the income is under $50,000, writing the policy is probably a short-term deal, due to the exchange/subsidy.
-ac
Was wondering when/if health insurance companies would stop writing individual plans this year due to the threat of the policy likely not being in effect long enough to make it "pay for itself".
Perhaps health insurers might start asking income questions soon, like Life Insurance companies do? If a prospect earns $100,000 it's probably going to be a long-term policyholder. If the income is under $50,000, writing the policy is probably a short-term deal, due to the exchange/subsidy.
-ac