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Can't disagree with you there.
I will add though that this coverage can change people's lives, for better or worse, if you have the opportunity to educate a customer that didn't see the importance before, you could be saving someone from financial ruin and losing quality of life after an accident.
Bertolinoins didn't say not to try and educate them about it. He just said when they start valuing $50 a year more than having UM/UIM to match policy limits, move on.