Is Content King?
Compared to just 5 or 6 years ago, the Google Index has grown tremendously. The count of results for popular or competitive searches has increased at least 10 to 20 times the amount. No wonder ranking is that much harder today.
Ranking is a process of choice, and the choice to some extent is a numbers game. The system (Google) has to compare one page to another and then select the "Best" pages to display.
Even without any intelligence behind the system, with more pages today to choose from, there's just a statistically better chance that someone else has a better page than you. (More Unique Relevant Content)
So the first step is create more unique content pages, sure we want to focus on making good pages, better pages than our competition.
There are aspects of the search algorithms that actually "reward" (indirectly) sites with large number of pages (content).
Think about yourself and how you search:
Use the example "Whole Life Insurance vs Term Insurance"
(A) Would you rather be taken to a page that gives you everything you wanted to know about the advantages, disavantages, providers, etc.
(B) Or a page that just describes the information in very broad terms and maybe three sentences on the subject?, then have a huge "Get Your Instant Quote" button"
Which would you prefer?
Compared to just 5 or 6 years ago, the Google Index has grown tremendously. The count of results for popular or competitive searches has increased at least 10 to 20 times the amount. No wonder ranking is that much harder today.
Ranking is a process of choice, and the choice to some extent is a numbers game. The system (Google) has to compare one page to another and then select the "Best" pages to display.
Even without any intelligence behind the system, with more pages today to choose from, there's just a statistically better chance that someone else has a better page than you. (More Unique Relevant Content)
So the first step is create more unique content pages, sure we want to focus on making good pages, better pages than our competition.
There are aspects of the search algorithms that actually "reward" (indirectly) sites with large number of pages (content).
Think about yourself and how you search:
Use the example "Whole Life Insurance vs Term Insurance"
(A) Would you rather be taken to a page that gives you everything you wanted to know about the advantages, disavantages, providers, etc.
(B) Or a page that just describes the information in very broad terms and maybe three sentences on the subject?, then have a huge "Get Your Instant Quote" button"
Which would you prefer?
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