Website SEO Question

[RayGroupInsurance]

So I've recently gone independent and I'm able to write insurance in a few new states as a non-resident producer. I want to get my website indexed for these new states and I'm wondering the best way to do that. Here's my ideas, please tell me if they'd work or if they're just plain stupid.

I'm thinking of adding /Idaho, /Utah etc. pages with state specific info on those pages as well as names of some of the larger cities. These pages would mostly be landing pages with links to my quote pages. The other option is to do the same thing but have the pages as posts on my blog instead.

Which way would look better to Google? Or is this just a waste of my time? I was hoping to use those pages to get some area specific keywords.

 

[STIBROKER]

how much are you willing to pay.......

 

[RayGroupInsurance]

I can add the pages myself without spending anything. I'm more worried about how google would interpret those kind of pages. Would it be similar to keyword stuffing or would they be beneficial since they have important information for each state?

I'm pretty sure I could blog about it and be ok but I thought actual pages might be better for my pr. Thanks for the input.

 

[RayGroupInsurance]

STIBroker, thanks for the advice yesterday. I spent some time googling the stuff we talked about and found way too much info so now I'm worried that I could spend all day working on SEO keeping myself busy and not sell any policies.

 

[mpalma]

I would blog about it AND create pages specific to each state. From the blog posts, I would link to the landing pages you created on your site...From there, it would take some SEO work to get those pages ranked.

 

[jeremyeast]

You have some backlinks (though none that standout) and a pretty nice design, and though I am not one to gang up on someone's meta tags, you should never put your company name in the title tag unless you are like Nike or something. Its your best chance to tell google what keyword that page is going for, and I am quite certain you already rank well enough for the Ray Group.
I see you are using the woo themes pack which are probably the best WP themes I have seen and I really like BusyBee design. But your logo should be transparent on the insurance 101 section and maybe longer or centered. The woo guys have a section on customization but if you read the forums they pretty much answer all the questions on this sort of thing.
Good luck!

Health Insurance Quotes | Florida Insurance Claims Settlement

 

[RayGroupInsurance]

RE: jeremyeast - thanks for the meta tag advice, I fixed those today.

STIBROKER - I have been taking your advice and I went from not listed in the first 1000 results for "Utah auto insurance" to #47 in 3 days!!!

If anyone else is wondering where you rank in Google I found this really helpful tool at Page Rank tool check Google 1000 SERPs

 

[Tampa Bay Rep]

Here's another good site to find out your website rankings. www.kpmrs.com KPMRS helps in finding your website ranks on Google, Bing and Yahoo. You can monitor your website rankings for different keywords for free.

 

[RayGroupInsurance]

Now that I am moving up in the ranks on Google I am starting to think about some other things that maybe you all can help with. What percentage of googlers actually click on the #1 listing? #2? #3? etc...

For instance the terms I'm interested in are "Utah Auto Insurance" which gets about 6,600 searches per month according to the Google Keyword Tool. How many of those can I expect to click on my site if I'm in the #1 spot?

Then the next question would be what is a good conversion goal once the traffic starts hitting my site. Is there a standard for what to expect? How many of the unique visitors to your sites go all the way through the quote process? What do you do to improve that number (how do you convert more visitors into quote requests)?
- - - - - - - - - - - - - - - - - -

Here's another good site to find out your website rankings. www.kpmrs.com KPMRS helps in finding your website ranks on Google, Bing and Yahoo. You can monitor your website rankings for different keywords for free.

I just checked out the kpmrs site and it showed that I wasn't in the top 100 for any of the sites, but after actually googling my site I am. I'll try it again later to see if it works for me.

I also found an article that kind of answers my last question about the distribution of clicks on google. Distribution of Clicks on Google's SERPs It's pretty interesting how they monitor this stuff.

Here's the cliffs notes version for those who don't want to read it:

• 50% of the searches time looking at the search results page is spent on #1 and #2 listings
• 56.36% of people click on #1
• 13.45% click on #2
• 9.82% on #3
• #7 is the worst position on the page becuase it's right where you have to start scrolling so most people scroll right past it

For those of you good enough to be on page 1 for your keywords, do you find that these numbers are true?

 

[Pangaea]

Now that I am moving up in the ranks on Google I am starting to think about some other things that maybe you all can help with. What percentage of googlers actually click on the #1 listing? #2? #3? etc...

For instance the terms I'm interested in are "Utah Auto Insurance" which gets about 6,600 searches per month according to the Google Keyword Tool. How many of those can I expect to click on my site if I'm in the #1 spot?

Then the next question would be what is a good conversion goal once the traffic starts hitting my site. Is there a standard for what to expect? How many of the unique visitors to your sites go all the way through the quote process? What do you do to improve that number (how do you convert more visitors into quote requests)?
- - - - - - - - - - - - - - - - - -


I just checked out the kpmrs site and it showed that I wasn't in the top 100 for any of the sites, but after actually googling my site I am. I'll try it again later to see if it works for me.

I also found an article that kind of answers my last question about the distribution of clicks on google. Distribution of Clicks on Google's SERPs It's pretty interesting how they monitor this stuff.

Here's the cliffs notes version for those who don't want to read it:

• 50% of the searches time looking at the search results page is spent on #1 and #2 listings
• 56.36% of people click on #1
• 13.45% click on #2
• 9.82% on #3
• #7 is the worst position on the page becuase it's right where you have to start scrolling so most people scroll right past it

For those of you good enough to be on page 1 for your keywords, do you find that these numbers are true?

Those numbers aren't really accurate.

I was reading an updated study a few days ago suggesting that it's more like 49% for the #1 spot and 10% for number 10, (9% for number nine).

It pretty much concluded that it's better to be at the very top and if you can't be there #10 is the alright.

But, these aren't considering Google's new design with Google Squared and Universal Search so YMMV.