Website SEO Question

[dmiller90]

Now that I am moving up in the ranks on Google I am starting to think about some other things that maybe you all can help with. What percentage of googlers actually click on the #1 listing? #2? #3? etc...

For instance the terms I'm interested in are "Utah Auto Insurance" which gets about 6,600 searches per month according to the Google Keyword Tool. How many of those can I expect to click on my site if I'm in the #1 spot?

Then the next question would be what is a good conversion goal once the traffic starts hitting my site. Is there a standard for what to expect? How many of the unique visitors to your sites go all the way through the quote process? What do you do to improve that number (how do you convert more visitors into quote requests)?
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I just checked out the kpmrs site and it showed that I wasn't in the top 100 for any of the sites, but after actually googling my site I am. I'll try it again later to see if it works for me.

I also found an article that kind of answers my last question about the distribution of clicks on google. Distribution of Clicks on Google's SERPs It's pretty interesting how they monitor this stuff.

Here's the cliffs notes version for those who don't want to read it:

• 50% of the searches time looking at the search results page is spent on #1 and #2 listings
• 56.36% of people click on #1
• 13.45% click on #2
• 9.82% on #3
• #7 is the worst position on the page becuase it's right where you have to start scrolling so most people scroll right past it

For those of you good enough to be on page 1 for your keywords, do you find that these numbers are true?

First, Let me clear up a couple of things, Utah Auto Insurance only receives 1600 Exact Searches per month, you are looking at the Broad Phrase Count, which is not the true number.

Second, Finding Individuals that are on Page #1 for Good Relevant Insurance Terms on this Forum are Few.

I am referring to Search Terms that Get over 5000 Exact Searches per Month.

Texas Health Insurance

www.PeelerInsurance.com

This individual would have a Good Understanding of the Metrics you are wondering about.

 

[STIBROKER]

texas life insurance ..........page 1 position 4
austin life insurance ..........page1 position 1
houston life insurance.......page 1 position 2
texas term life insurance... page1 position 5

Second, Finding Individuals that are on Page #1 for Good Relevant Insurance Terms on this Forum are Few.

 

[dmiller90]

texas life insurance ..........page 1 position 4
austin life insurance ..........page1 position 1
houston life insurance.......page 1 position 2
texas term life insurance... page1 position 5

You were one of the "FEW" I was thinking of.

 

[STIBROKER]

I was taught by the best.......

You were one of the "FEW" I was thinking of.

 

[RayGroupInsurance]

I understand that a large chunk of those people searching for my keywords are going to be those annoying marketers that call everyday and some are going to be other agents. Obviously ranking on page 1 for "auto insurance" would be much better than "utah auto insurance" but right now I don't have the time or money to compete with the big boys.

Is there a better use of my time or should I keep working on the keywords with "utah" and "salt lake city" first and then try to go after the bigger audiences?

 

[Crabcake Johnny]

One thing Miller taught me, and he's correct is trying to get "a lot of traffic" to your site is meaningless.

I remember a promotion when I was selling cars. They mailed out keys to thousands of people and if their key started the car, they won it.

It worked - the lot was packed.............with people trying to win a free car. No one actually sold anything, but there was a lot of traffic.

I concentrate on a lot of keyword phrases. Some are only searched a few hundred times per month however those are the ones that convert the best.

 

[RayGroupInsurance]

I've noticed that most of the traffic that actually converts is from longer, more specific keywords. But if I can get 2,000 new visitors a month I wouldn't complain. I'll just have to change my focus from seo to converting.

 

[mpalma]

I would definitely focus on keywords with "Utah" and "Salt Lake City" - you could also target other cities as well and use them in your keyword links.

Having good content on your site that entices people to request a quote is definitely key. You can have all the traffic in the world, but if your website copy isn't converting, then what's the point?

 

[troybenning]

So I've recently gone independent and I'm able to write insurance in a few new states as a non-resident producer. I want to get my website indexed for these new states and I'm wondering the best way to do that. Here's my ideas, please tell me if they'd work or if they're just plain stupid.

I'm thinking of adding /Idaho, /Utah etc. pages with state specific info on those pages as well as names of some of the larger cities. These pages would mostly be landing pages with links to my quote pages. The other option is to do the same thing but have the pages as posts on my blog instead.

Which way would look better to Google? Or is this just a waste of my time? I was hoping to use those pages to get some area specific keywords.

It is actually a great idea. Just be sure to optimize at most 3 pages at a time.

 

[Alston]

I'm thinking of adding /Idaho, /Utah etc. pages with state specific info on those pages as well as names of some of the larger cities. These pages would mostly be landing pages with links to my quote pages. The other option is to do the same thing but have the pages as posts on my blog instead.

I do both, that is put pages on the main part of my website and put pages on my blog to that target those keywords.

Plus I would create more blog posts every so often with different content, but using the same or similar keywords.

Writing some articles or doing something else for backlinks with the keywords you are targeting will also be helpful (it will probably be essential unless the keywords have very little competition).

Be sure to vary your keywords.

• Use similar keywords
• Use synonyms
• Use the words in a different order
• Use semantically-related keywords.

synonyms: "auto" and "car"
semantically-related: "school" and "teacher"