Went to the SL meeting

[theinsuranceman]

Very good. We can offer set price leads, with no long term commitments, at $20-$25 in most states. Georgia is $31 and that's the highest.

Agents can order 20 at a time at the set price or $385 per 1000.

These are at cost prices. I'm starting to realize RGI, and possibly the IMOs themselves, are jacking up the prices considerable.

Also, I think they just cast a wide net and mail just to those in the FE demographic.

Our lead house uses proprietary lead scoring technology to only mail to those that are more highly likely to want what we're offering.

That means our mailhouse can get a better response with the same amount of mail sent out.

We can get a better response with a much clearer worded card.

As any FE manager will attest, dealing with the "I thought this was free/something from the government" objection is what causes most agents to fail (assuming they have a good worth ethic that is).

Using leads, whether they be direct mail, Facebook, google display ads or whatever that clearly talk about life insurance and having a cost associated with it, will make the agent's job much easier.

If combined with lead scoring technology and artificial intelligence, not only can the agent spend less money per lead, but close leads easier and more efficiently.

With some of our AI scraper bots, we have access to all those that search for "Final Expense Insurance" "senior life insurance" and "burial insurance" on Google.

Retargeting folks that are actively searching for what we sell drives down the Cost Per Lead and the agent's Cost Per Acquisition.

If you want to work with a group that will make your life easier and is always staying on the cutting edge of technology, feel free to reach out. Schedule a Time Convenient For You - Final Expense Entourage

What is the response rate for that lead?

 

[HoosierLife]

What is the response rate for that lead?

Depends on the state. If it costs $385/1000 and that state has a $20 CPL (so 20 leads would cost $400) then that means it has almost a 2% response.

If the CPL was $25, then it would be about 1.5%.

 

[theinsuranceman]

Depends on the state. If it costs $385/1000 and that state has a $20 CPL (so 20 leads would cost $400) then that means it has almost a 2% response.

If the CPL was $25, then it would be about 1.5%.

So if I mail out 1000 pieces of this DM how many, on average, would I get back? Don't count Ga.

 

[HoosierLife]

So if I mail out 1000 pieces of this DM how many, on average, would I get back? Don't count Ga.

Dude, I just gave you the math.

 

[DonP]

So Josh are you doing fixed cost leads on that clearly worded lead card or just per 1000? Hard to believe that clearly worked card is pulling well. My friend ran a 3000 "life insurance worded" mailer in Indiana and only got 1.1% return . Whats the raw cost to mail out per 1000? A post card cost 35 cents . But i'm assuming with presort and other build discounts its about $320/1000 cost.

 

[theinsuranceman]

Dude, I just gave you the math.

All you're doing is saying if CPL is this then % response rate is that. But that's not answering my question. Lead Concepts, Mainstreet, etc. can give ave. % response rates. Do you know the % response rates? Or phrased another way, what is the ave. CPL (not counting Ga)? Or is this lead still on the drawing board and not yet mailed?

 

[HoosierLife]

So Josh are you doing fixed cost leads on that clearly worded lead card or just per 1000? Hard to believe that clearly worked card is pulling well. My friend ran a 3000 "life insurance worded" mailer in Indiana and only got 1.1% return . Whats the raw cost to mail out per 1000? A post card cost 35 cents . But i'm assuming with presort and other build discounts its about $320/1000 cost.

We do both price per 1000 and CPL. Every state is different price.

 

[HoosierLife]

So Josh are you doing fixed cost leads on that clearly worded lead card or just per 1000? Hard to believe that clearly worked card is pulling well. My friend ran a 3000 "life insurance worded" mailer in Indiana and only got 1.1% return . Whats the raw cost to mail out per 1000? A post card cost 35 cents . But i'm assuming with presort and other build discounts its about $320/1000 cost.

Again lots of it come down to mailing to the right people. Better targeting creates a smaller list of people to mail to, but a higher return.

Lowers the cost, but the agent will have to move areas more often.

Is what it is.

 

[HoosierLife]

All you're doing is saying if CPL is this then % response rate is that. But that's not answering my question. Lead Concepts, Mainstreet, etc. can give ave. % response rates. Do you know the % response rates? Or phrased another way, what is the ave. CPL (not counting Ga)? Or is this lead still on the drawing board and not yet mailed?

Im not a mailhouse, so all I can do is math based off the mailhouse's CPL. If they're willing to give a CPL at X then the response rate has to be Y or higher.

Or they wouldn't offer it all.

 

[theinsuranceman]

Again lots of it come down to mailing to the right people. Better targeting creates a smaller list of people to mail to, but a higher return.

Lowers the cost, but the agent will have to move areas more often.

Is what it is.

Are you saying the age band 65-75 (prime age band) has a higher response rate than the age band 50-60 (not so prime age band)? From most people's experience the 65-75 pulls less than the 50-60 age band.
What did I misunderstand in your post?