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Actually, insure, ensure, and assure are interchangeable verbs which basically have the same meaning. In Britian, assure is used to mean life insurance. I believe Equitable Life Assurance was the name used here in the USA. And how about Assurant?
P.S. I was waiting for Rick to come on here and give a knock, Al. I thought you two guys burried the hatchet---or was that buried in each others back?
Thats true but in common usage insure means to protect from risk where as assure means to garner confidence.